Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Changing Careers to Become a Web Designer

Changing Careers to Become a Web Designer

Becoming a web designer is the dream job of many people today who are thinking about changing careers. This is especially true for those who have some basic computer knowledge...

4 Challenges in Enterprise SEO Rank Tracking & How To Solve Them

4 Challenges in Enterprise SEO Rank Tracking & How To Solve Them

SEO can mean different things to different organizations. For some, it means finding the most searched keywords, finding keywords related to those keywords, and creating...

19 Social Media Metrics That Really Matter—And How to Track Them

19 Social Media Metrics That Really Matter—And How to Track Them

This article identifies the social media metrics that really matter, why they’re important, and how to track them—helping you make smarter decisions. What are social media...

Organic and Paid: How to Incorporate Both in Your Social Media Strategy

Organic and Paid: How to Incorporate Both in Your Social Media Strategy

Organic posts on social media are still alive and kicking. There is only one problem with them. They don’t reach many people. That said, they still have a proper place in your...

5 Reasons Your Small Business Needs to Outsource Now

5 Reasons Your Small Business Needs to Outsource Now

There are many aspects of entrepreneurship that can be overwhelming. You might find yourself spending time on your least favourite things when all you want to do is focus on...

12 Phone Photography Ideas for Fun Photo Outings

12 Phone Photography Ideas for Fun Photo Outings

I will be honest: I didn’t want to love taking photos with my phone. But then I fell in love with having a small, portable camera at hand at all times, and I was both shocked...

Distinguished Industry Leaders Support Efforts to Update Global Printing Taxonomy

Distinguished Industry Leaders Support Efforts to Update Global Printing Taxonomy

PRINTING United Alliance, in partnership with IT Strategies and Zwang & Co., today announce progress on its important initiative developed to provide the printing industry with...

Why Influencer Marketing is a Crucial Strategy for Your Brand

Why Influencer Marketing is a Crucial Strategy for Your Brand

These days, what we see online creates a lasting impact on us, and aesthetics are no exception. Vivid photographs, as well as meticulously styled food over fascinating...

3 Efficient Search Engine Optimization Strategies to Employ

3 Efficient Search Engine Optimization Strategies to Employ

Some search engine optimization strategies work, and others do not. When in doubt, it is best to make use of three SEO strategies before all others. There are dozens of...

The Death of Keywords and the Rise of Topics in SEO

The Death of Keywords and the Rise of Topics in SEO

For ages, search engine optimization (SEO) was all about keywords. They’re a fundamental component of the information retrieval process. So it made perfect sense: search engines...

Why You Need To Customize Your SEO Strategy - Vents Magazine

Why You Need To Customize Your SEO Strategy - Vents Magazine

Every business is unique and different. Similarly, every business has its own business goals and agenda of how it should be perceived by its customers. This means, that there is...

10 Trends You Will See Ruling the Video Marketing Industry in 2021-22

10 Trends You Will See Ruling the Video Marketing Industry in 2021-22

Today’s internet usage is at an all-time high, and future predictions show that it will only increase continuously. Due to the widespread adoption of the internet and allied...