Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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How to Make Better Brand Videos for Your Business

How to Make Better Brand Videos for Your Business

The video marketing tsunami began a little over a decade ago thanks to video-sharing platforms like YouTube that set the stage for what has become one of today’s biggest...

Common Advantages of Inbound Marketing in a B2B Business

Common Advantages of Inbound Marketing in a B2B Business

Inbound marketing has many advantages and being an advanced or digital form of marketing, it offers many opportunities for marketers to explore the marketing world. FREMONT,...

You Should Avoid These 4 Common Medical SEO Mistakes

You Should Avoid These 4 Common Medical SEO Mistakes

If you're in the world of medical, you know how important it is to get it right. It is no different with your SEO. Having issues with your SEO will not do your business or...

How To Engage Audiences Through Multi Social Media Live Video Streaming?

How To Engage Audiences Through Multi Social Media Live Video Streaming?

Almost everyone is using live streaming as a tool to connect with people during the pandemic. Even businesses are exploring live video streaming on different social media...

No-Contact Photography Business Tools You Should Continue to Use

No-Contact Photography Business Tools You Should Continue to Use

A lot of us have drastically adjusted the way we do business during the coronavirus pandemic. Prior to the pandemic, I didn’t use any contactless business tools because I didn’t...

10 Ways COVID-19 Changed Marketing

10 Ways COVID-19 Changed Marketing

How has the pandemic changed marketing? What has shifted and what has stayed the same? Results from the 26th edition of The CMO Survey published in February 2021 and the...

5 Simple Ways to Do a ‘Half-Year Overhaul’ In Your Business

5 Simple Ways to Do a ‘Half-Year Overhaul’ In Your Business

There is never a wrong time to review, reimagine, and overhaul your business. But some times can feel especially fresh or inspiring – such as the New Year, or after reaching a...

Maximize ROI With These 5 Marketing Analytics Tips

Maximize ROI With These 5 Marketing Analytics Tips

Business 2 Community Twitter Facebook LinkedIn Flipboard 0 John Wannamaker famously claimed he wasted 50% of his advertising budget but he didn’t know which 50% was wasted....

6 Ways to Make your Business Stand Out Online

6 Ways to Make your Business Stand Out Online

An estimated 85% of people search for products online, whereas 67% are influenced by reviews. The internet has significantly changed our behavior towards how we buy...

Is Your Brand Ready for Voice Content?

Is Your Brand Ready for Voice Content?

For years now, the idea of voice technology catching up to our chatty ways felt like a faraway future as opposed to an imminent reality. But as smart speakers and voice...

How Astrophotographers Shoot (Very) Long Exposures 

How Astrophotographers Shoot (Very) Long Exposures 

If you’ve viewed deep-sky astrophotos (not landscape astrophotos), you may have noticed that extremely long exposures (not counting mosaics) are used. In extreme cases,...

How to build a marketing team ready to win 2021

How to build a marketing team ready to win 2021

How to build a marketing team ready to win 2021 By Diane Domeyer Posted on 01-14-2021 2020 was the year of thinking on your feet. For leaders, it meant making quick decisions...