Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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4 SEO Factors to Consider Before Removing Outdated Website Content

4 SEO Factors to Consider Before Removing Outdated Website Content

It’s easy to get rid of outdated website content. You can redirect it or delete it. But, if the outdated blog post still brings in website traffic – do you really want to get...

25 Mind-Blowing Statistics on the State of Data-Driven Marketing

25 Mind-Blowing Statistics on the State of Data-Driven Marketing

Between March and August 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels (McKinsey). With the market becoming more complex and...

7 Critical Mistakes You Must Avoid When Photographing Waterfalls

7 Critical Mistakes You Must Avoid When Photographing Waterfalls

The fascination and beauty of chasing waterfalls never seem to wane and I know I’m not alone and it is not just photographers chasing them. Some of the best times I’ve had in...

Could your brand benefit from the 'diversity dividend'?

Could your brand benefit from the 'diversity dividend'?

Diversity in advertising means more customers feel seen. When people feel seen they feel good, and making people feel good drives brand growth. Making people feel good has long...

Know These 7 Things Before Starting Social Media Marketing Campaign

Know These 7 Things Before Starting Social Media Marketing Campaign

Is social media marketing required? Well, we all know the obvious answer- YES. Be it a company, a small business, a personal brand, or a social organization, none can ignore...

5 Ways to Add a Personal Touch to Your Sales Email

5 Ways to Add a Personal Touch to Your Sales Email

In a lot of ways, technology has made it easier to reach potential customers. Automated email marketing allows you to speak to an entire database of contacts with just the touch...

2021 Marketing Trends: Here’s What Nobody is Talking About

2021 Marketing Trends: Here’s What Nobody is Talking About

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. I know you are ready for 2021 marketing trends because you read this...

Is An Affiliate Marketing Site Still Profitable to Start In 2021?

Is An Affiliate Marketing Site Still Profitable to Start In 2021?

There have been so many changes to online marketing in the last couple of years that it is hard to keep up with them. Google is issuing updates at an unprecedented rate that...

9 Tips to Drive More Web Traffic From Social Media

9 Tips to Drive More Web Traffic From Social Media

Distribution and Promotion / Social Media / Idea generation / Tools and technologies 9 Tips to Drive More Web Traffic From Social Media Almost nine in 10 marketers say...

7 Simple Steps for a Solid SEO Strategy - Social Media Explorer

7 Simple Steps for a Solid SEO Strategy - Social Media Explorer

by Anthony Murphy | July 10, 2021 We all know how exciting it is to finally get to own a website and the tons of future uncertainties that behold the progress of the...

7 Habits of High Performing Recruiters

7 Habits of High Performing Recruiters

There are a lot of factors that come into play when candidates make their decision. One of them is their experience and interaction with the recruiters. Your organization might...

Effective Email Marketing Tips To Increase Sales In 2021

Effective Email Marketing Tips To Increase Sales In 2021

Is email marketing still used?  Why use email marketing when we have asocial media marketing strategy? We are sure you must have heard some crazy comments about email...