Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Cvent Vendor Marketplace [Review]

Cvent Vendor Marketplace [Review]

Cvent Vendor Marketplace pulls a searchable vendor database with project management tools into one integrated platform. It can be used on its own or alongside any of Cvent’s...

First Look: Jones Snowboards Women’s Shralpinist Stretch 3L Jacket Review

First Look: Jones Snowboards Women’s Shralpinist Stretch 3L Jacket Review

The iconic snowboard and backcountry brand debuted its first-ever lineup of apparel for female snowboarders and splitboarders. Here’s a first look at the collection’s inaugural...

6 Reasons Why There’s a Digital Printing Packaging Boom

6 Reasons Why There’s a Digital Printing Packaging Boom

COVID-19's impact on manufacturing issued a significant toll on the digital printing packaging industry. Production slowed, plants closed, and supply-chain disruptions put...

‘Byron Sharp is ignoring 60 years of published work’

‘Byron Sharp is ignoring 60 years of published work’

30 September 2022 ‘Byron Sharp is ignoring 60 years of published work’ / Oxford marketing professor Felipe Thomaz explains why he believes that the ideas in How Brands Grow...

Eighteen pitfalls to beware of in AI journalism

Eighteen pitfalls to beware of in AI journalism

Reporting about AI is hard. Companies hype their products and most journalists aren’t sufficiently familiar with the technology. When news articles uncritically repeat PR...

Quality for All – Manifesto

Quality for All – Manifesto

Quality for All – Manifesto Ann Morgan 2022-05-19T17:27:07+00:00 To: The Insights Industry We’re on a slippery slope, and it’s moving fast. Consumer trust in the data and...

How to Automatically Link Featured Images to Posts in WordPress

How to Automatically Link Featured Images to Posts in WordPress

Recently one of our readers asked if it was possible to automatically link featured images to blog posts in WordPress. Most WordPress themes link featured images to posts by...

6 Tips To Help You Find The Right TikTok Influencers

6 Tips To Help You Find The Right TikTok Influencers

As TikTok becomes the latest trendy social network, marketers are increasingly trying to join the channel. Many gen Zs use it for entertainment, creating an excellent...

Children need to be protected from toxic social media platforms | Letters

Children need to be protected from toxic social media platforms | Letters

Regarding the Molly Russell inquest, my 19-year-old daughter has grown up on social media, suffered with intense anxiety and depression, self-harmed for all of her secondary...

15-year-old killed in Hesperia shootout was likely unarmed as she ran toward deputies, report says

15-year-old killed in Hesperia shootout was likely unarmed as she ran toward deputies, report says

The Fontana teenager killed this week alongside her father in a shootout with law enforcement in Hesperia was likely unarmed as she ran toward deputies, according to a new...

Putin’s Newest Annexation Is Dire for Russia Too

Putin’s Newest Annexation Is Dire for Russia Too

Vladimir Putin today announced his annexation of four provinces of Ukraine—four provinces that he does not fully control, that did not vote to join Russia, that have been the...

Why I Am Doubling Down on Blogging - and Why You Should, Too

Why I Am Doubling Down on Blogging - and Why You Should, Too

You've probably heard me talk about blogging on many occasions. As we head into 2022. I continue to double down on blogging. It's important to know why I'm going to talk all...