Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Too Many Sales Tools? Here Are 4 Steps To Reduce Tech Bloat

Too Many Sales Tools? Here Are 4 Steps To Reduce Tech Bloat

Ten. That’s the average number of tools that sales teams use to close deals. CRM? Check. Forecasting? Yep. Analytics? There’s a tool for that. The list of so-called “solutions”...

How to create a winning social media marketing strategy - The Crowdfire blog

How to create a winning social media marketing strategy - The Crowdfire blog

Social media marketing is one of the best ways to get new customers online along with SEO. However, without the right social media marketing strategy in place, there is...

SEO Testing: 8 Experiments To Improve Organic Traffic

SEO Testing: 8 Experiments To Improve Organic Traffic

SEO SEO Testing: 8 Experiments To Improve Organic Traffic Is your search engine optimization strategy stuck in a rut? Here are some things you can experiment with to improve...

The Grumpy Designer Asks: Are You Tired?

The Grumpy Designer Asks: Are You Tired?

Before we get too far, let me state that this isn’t a “woe is me” post. I may be grumpy, but I also know how to count my blessings. And I’ve been fortunate in numerous ways....

How To Determine If Your Employee Scheduling Is Too Lean

How To Determine If Your Employee Scheduling Is Too Lean

Almost every retailer looks at employee scheduling as their most expensive operating cost. I see employees as an asset, not a liability, but that’s another post... Stores that...

How Much Do You Remember From Working Retail?

How Much Do You Remember From Working Retail?

How Much Do You Remember From Working Retail? Access Now Those who started working in retail these past 18 months will someday look back and remember well the long days of...

The 10 Areas of Your LinkedIn Profile Where a Majority of You Are Failing | Your Digital Marketing Coach with Neal Schaffer

The 10 Areas of Your LinkedIn Profile Where a Majority of You Are Failing | Your Digital Marketing Coach with Neal Schaffer

00:37:2725.8 MB The 10 Areas of Your LinkedIn Profile Where a Majority of You Are Failing Working with corporate clients I have developed my own 100-point LinkedIn profile audit...

Solving For the Lack of Coaching and Training for Reps - Second Nature

Solving For the Lack of Coaching and Training for Reps - Second Nature

The worst thing one can do in business is take anything for granted and get too comfortable. At the same time, I must admit that I was one of those caught a bit off-guard...

Avoiding These 3 Pitfalls After the Sale

Avoiding These 3 Pitfalls After the Sale

Your customer just purchased and they’re happy. Now, how do you keep them happy? Today we’ll look at how to avoid three pitfalls after that home sale. Are there pitfalls to...

20 Best New Websites, November 2022 | Webdesigner Depot

20 Best New Websites, November 2022 | Webdesigner Depot

Every month we put together this collection of the best new websites we’ve seen appear on the web in the previous four weeks. In this month’s collection, you’ll find lots of...

  How brands can navigate today’s ‘messy’ consumer journeys

How brands can navigate today’s ‘messy’ consumer journeys

For a long time, we have believed in and planned linear consumer journeys. This is an example of a linear consumer journey: Something comes to the attention of the consumer....

The Best Outbound Calling Strategy in 2023 (with examples)

The Best Outbound Calling Strategy in 2023 (with examples)

Nobody likes rejection. It’s one of the reasons why almost two-thirds of sales reps report that cold calling is their least favorite part of their job. Whether your reps enjoy...