Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Get Your MarTech Stack Ready For 2023 [Webinar]

Get Your MarTech Stack Ready For 2023 [Webinar]

Webinar Get Your MarTech Stack Ready For 2023 [Webinar] Join this webinar and learn how building a winning marketing technology stack can help you improve campaign...

What Is A Content Management System (CMS)?

What Is A Content Management System (CMS)?

If you’re new to the web, in a digital role, or are modernizing your business’ presence online, you likely hear a lot of acronyms and jargon. Content management systems (or...

What Is Accountability? | Partners in EXCELLENCE Blog -- Making A Difference

What Is Accountability? | Partners in EXCELLENCE Blog -- Making A Difference

We discuss accountability a lot, but do we really understand what it is, are we agreed on what it is? As I started to write this post, I went to the dictionary. Frankly, it...

How to Gain Instagram Followers Organically?

How to Gain Instagram Followers Organically?

Instagram started out as a niche photo-sharing site, but now, in 2022, it has become much more than that. It’s a social network in its own right that’s great not just for...

Enter Quantum Marketing

Enter Quantum Marketing

The company focuses on using experiential marketing to connect customers after coming to a conclusion that traditional advertising is not as effective. Raja Rajamannar, the...

Why Twitter is stuck (and will remain that way) - Schaefer Marketing Solutions: We Help Businesses {grow}

Why Twitter is stuck (and will remain that way) - Schaefer Marketing Solutions: We Help Businesses {grow}

This week Elon Musk suggested that people should pay to earn the blue verified account mark and other premium features (already available through Twitter Blue). This offer was...

Engaging Social Media Content: Where Creativity and Authority Meet | Bulkly

Engaging Social Media Content: Where Creativity and Authority Meet | Bulkly

Social media is one of the most powerful marketing tools in the current commercial landscape. It provides you with instant access to a truly global audience. The result of this...

Research: Why your digital presence is the place that influences B2B buyers the most (via Passle)

Research: Why your digital presence is the place that influences B2B buyers the most (via Passle)

In this article by marketingprofs, they talk about this research. The report was based on data from a survey conducted in August 2022 among 410 B2B professionals (B2B buyers,...

Growth Marketing: Give a choice of

Growth Marketing: Give a choice of "yes" or “yes” (podcast episode #37)

This article was published in the MarketingSherpa email newsletter. That’s how Flint McGlaughlin explains the journey you have to take customers on, in Headline Writing: 4...

Changing URLs for SEO reasons: When is it OK?

Changing URLs for SEO reasons: When is it OK?

Personally, I change outdated, harmful or lengthy web addresses (a.k.a., URLs) when updating existing content quite often. Why? Let me explain. Before we dive in, let’s see...

What Do Content Marketing Leaders Care About Today?

What Do Content Marketing Leaders Care About Today?

In some ways, the fundamentals of content marketing haven’t changed much since Benjamin Franklin published his almanac to promote his printing business. The idea of educating,...

We Need To Talk About Dialogue Marketing - Advertising Week

We Need To Talk About Dialogue Marketing - Advertising Week

We Need To Talk About Dialogue Marketing How classic formats from catalogues and direct mail to events and product sampling can be optimised in a data-driven world By Maren...