Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Simplify your on-the-day event management

Simplify your on-the-day event management

The big day’s finally here, the culmination of all your planning and preparation. Sometimes it can feel like there are 101 things to remember on the day of the event, but there...

Six Time-Saving Tips for Meeting Planners

Six Time-Saving Tips for Meeting Planners

De-de Mulligan is the president and chief content strategist for Mulligan Management Group. As a former meeting planner who has received Ohio MPI’s Planner of the Year award...

3 reasons the EICC will make your event a success

3 reasons the EICC will make your event a success

What have the Obamas, George Clooney and HRH King Charles all got in common? They have all been hosted at the Edinburgh International Conference Centre (EICC).  The diverse...

Episode 85: How to transform science into clear and welcoming graphics — with Jen Christiansen — Data Viz Today

Episode 85: How to transform science into clear and welcoming graphics — with Jen Christiansen — Data Viz Today

TRANSCRIPT: Alli Torban (00:00): Hey, you're listening to episode 85 of Data Viz Today. I'm Alli Torban, and this show is here to help you become a more effective information...

Data Journalism Top 10: Climate Crises, Tech Layoffs, Border Fences, and Banned Books

Data Journalism Top 10: Climate Crises, Tech Layoffs, Border Fences, and Banned Books

GIJN Data Journalism Top 10: Climate Crises, Tech Layoffs, Border Fences, and Banned Books By Alexa van Sickle, Laura Dixon, and Connected Action | 11 mins ago Subscribe to Top...

Your Digital Marketing News with #MarketingFOMO ???? [Apr 3, 2023]

Your Digital Marketing News with #MarketingFOMO ???? [Apr 3, 2023]

AI-Generated Content is the New Floor Rand Fishkin The core problem with content created by large language model (LLM) outputs is that it’s so cheap, so accessible, and so...

Influencer Marketing: A Growing Strategy Startups Should Utilize - Grit Daily News

Influencer Marketing: A Growing Strategy Startups Should Utilize - Grit Daily News

Influencer marketing has been mainstream for some time now, with many businesses using it to increase exposure of their brand, products, or services. However, despite its...

AI Prompts: A Free Generator for Digital Marketing & SEO in Google Sheets

AI Prompts: A Free Generator for Digital Marketing & SEO in Google Sheets

Digital marketing campaigns, content marketing, and SEO processes that don’t leverage the opportunities given by the latest AI functionalities and tools; to improve the speed...

AI for SEO and Content Marketing: A Friend, Not a Foe (for Now, at Least)

AI for SEO and Content Marketing: A Friend, Not a Foe (for Now, at Least)

AI for SEO and Content Marketing: A Friend, Not a Foe (for Now, at Least) Content Marketing | Marketing Industry The author's views are entirely their own (excluding the...

The 14 Components Of A Successful Ad Campaign

The 14 Components Of A Successful Ad Campaign

Ad campaigns are a crucial aspect of content marketing strategies that help businesses grow their customer base and generate more revenue. They describe your brand and how your...

Influencer Marketing Is Still Important

Influencer Marketing Is Still Important

Since digital marketing trends can shift daily, deciding where to put your dollars is understandably difficult. One area many businesses have turned to is influencers. Tapping...

AI Writing Tools and The Future of Content | Black Raven AFC

AI Writing Tools and The Future of Content | Black Raven AFC

The use of artificial intelligence (AI) has grown exponentially in recent years. AI is being applied in many industries, from healthcare to finance, and from manufacturing to...