Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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What Is the Future of Electrophotography?

What Is the Future of Electrophotography?

Sign up for The Key Point of View, our weekly newsletter of blogs and podcasts! For the most part, the direction and purpose of inkjet is clear. What isn’t so clear is where...

The State of Social Listening in 2022 - Report

The State of Social Listening in 2022 - Report

One of the most significant, yet often overlooked benefits of social media marketing is the capacity to tune in, and get a feel for what people are saying about your brand, as...

An Interactive Starry Backdrop for Content | CSS-Tricks

An Interactive Starry Backdrop for Content | CSS-Tricks

An Interactive Starry Backdrop for Content DigitalOcean joining forces with CSS-Tricks! Special welcome offer: get $100 of free credit . I was fortunate last year to get...

Display Week 2022, World's Leading Event for Electronic Display Innovation, Draws 7,500+

Display Week 2022, World's Leading Event for Electronic Display Innovation, Draws 7,500+

Conference Showcased Advances in AR/VR, Auto, Signage, TV and Wearables from 150 Exhibitors CAMPBELL, Calif., May 16, 2022 /PRNewswire/ -- The Society for Information Display...

What is Branding? | Starlight Financial Guru | NewsBreak Original

What is Branding? | Starlight Financial Guru | NewsBreak Original

There are brand gurus who say, "We can envisage a day when the marketing notion itself will become obsolete, to be replaced by a new concept called "branding." However, in the...

A Not Really Brief History of the World of Photography » Whalebone

A Not Really Brief History of the World of Photography » Whalebone

A Not Really Brief History of the World of Photography Taking Pictures from Past to Present 400 BCE The first mention in history of the camera obscura. Chinese philosopher...

Packaging Demands | DPS Magazine

Packaging Demands | DPS Magazine

Brands owners today grapple with many concerns when it comes to packaging. On the bright side, digital print and finishing technologies offer new opportunities to stand out on...

Making Strides Digitally Printed Floor Graphics

Making Strides Digitally Printed Floor Graphics

Floor graphics are ideal for marketers, brand owners, and those in search of customized décor. Due to a large surface area, these graphics attract attention from pedestrians and...

Festivals, Sports & Concerts: The Return of Large-Scale Events

Festivals, Sports & Concerts: The Return of Large-Scale Events

After two years of postponements, cancellations and limited attendance, blockbuster events are back in a big way – though there are new challenges behind the scenes. For the...

Event Professionals Share Creative Inspirations

Event Professionals Share Creative Inspirations

Drawing a blank around event ideas is something most within the industry grapple with at some point. With this in mind, event professionals share their go-to creative...

New Apple ad targets data brokers – TechCrunch

New Apple ad targets data brokers – TechCrunch

Apple is doubling down on raising consumer awareness of privacy risks in a new ad campaign, unveiled today, which puts the spotlight on how the data broker industry trades in...

Improving Icons for UI Elements with Typographic Alignment and Scale | CSS-Tricks

Improving Icons for UI Elements with Typographic Alignment and Scale | CSS-Tricks

Utilizing icons in user interface elements is helpful. In addition to element labeling, icons can help reinforce a user element’s intention to users. But I have to say, I notice...