Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Digital Platforms and Journalistic Careers: A Case Study of Substack Newsletters

Digital Platforms and Journalistic Careers: A Case Study of Substack Newsletters

Digital Platforms and Journalistic Careers: A Case Study of Substack Newsletters   Executive summary In 2018, the technology reporter Taylor Lorenz predicted journalists would...

Director, Joseph L. Brechner Freedom of Information Project in Gainesville, FL for University of Florida

Director, Joseph L. Brechner Freedom of Information Project in Gainesville, FL for University of Florida

The University of Florida College of Journalism and Communications seeks a dynamic, forward-looking leader to direct the next era of our preeminent program focused on supporting...

The Content Distribution Checklist You Need to Drive Sales

The Content Distribution Checklist You Need to Drive Sales

A content distribution checklist is a list of the various ways in which you should distribute your content after pressing publish. Here’s an initial checklist that you can use...

Twitter Tests New Tweet View Count Display to Better Highlight Content Reach

Twitter Tests New Tweet View Count Display to Better Highlight Content Reach

Not entirely sure about this. Today, Twitter has launched a public test of a new ‘Views’ count on some users’ tweets, which displays the total number of times that each of your...

Layoffs hit Recurrent Ventures, the private-equity-backed owner of Popular Science, Saveur, and The Drive

Layoffs hit Recurrent Ventures, the private-equity-backed owner of Popular Science, Saveur, and The Drive

Recurrent Ventures laid off staffers on Wednesday, according to a memo obtained by Insider.  The private-equity-backed digital media company made cuts across its operations and...

How To Bring A Vintage Cinematic Look To Modern Digital Images

How To Bring A Vintage Cinematic Look To Modern Digital Images

Can a simple filter help you make your digital images look more cinematic and film-like? The answer is yes. K&F CONCEPT has a series of Black Diffusion filters (sometimes...

5 Things You Can Do To Improve Your Photography

5 Things You Can Do To Improve Your Photography

Photography is an art form that just gets better and better as technology improves and people invest in themselves. Like any other craft out there, the more you commit to...

The OG App Turns Instagram Back into the App Photographers Once Loved

The OG App Turns Instagram Back into the App Photographers Once Loved

Instagram has received a lot of criticism in the last few months. The app’s video-centric changes to compete with TikTok as well the constant suggested posts and advertisements...

Using smartphones for street photography - Amateur Photographer

Using smartphones for street photography - Amateur Photographer

A smartphone is the perfect tool for capturing life on the street. Amy Davies discovers why smartphones are great for street photography in this guide Often the key to good...

The Complete Guide To Instagram Listening

The Complete Guide To Instagram Listening

The Complete Guide To Instagram Listening by David Morneau If you’re like most marketers, you’re always looking for new and innovative ways to reach your target audience. And if...

11 steps to launching influencer giveaways on Twitch

11 steps to launching influencer giveaways on Twitch

Twitch is one of the most popular streaming platforms online. It has over 6.5 million monthly viewers and can be a great way to engage with your audience and earn a stable...

YouTube Shorts: Your Next Event Marketing Strategy? - Personify

YouTube Shorts: Your Next Event Marketing Strategy? - Personify

Did you know that the first video on YouTube was only 18 seconds long? Since its debut in 2005, the video giant’s creators have learned that content does not need to be lengthy...