Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Are Your Employees Helping Your Company Brand?

Are Your Employees Helping Your Company Brand?

Companies can do everything right when it comes to content. Creating and posting relevant and engaging content, using hashtags, and tagging the right people are all great, but,...

Personal Branding: What is it, Examples & Strategies For 2021

Personal Branding: What is it, Examples & Strategies For 2021

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. Do you remember when only celebrities and major companies had...

How to Come Up With a Killer Brand Name

How to Come Up With a Killer Brand Name

In business, first impressions last. Your brand name will become your business identity, and it’s crucial to come up with a name that’s striking and original. At the same time,...

During The Pandemic Photographer Ranita Roy Has Let Her Imagination Run Wild

During The Pandemic Photographer Ranita Roy Has Let Her Imagination Run Wild

Photographer Ranita Roy has spent her time at home during coronavirus lockdowns in India to mine layers of emotion for her multimedia series "Take It As You Want." Roy says...

How to Use LinkedIn's Social Selling Index Like a Pro

How to Use LinkedIn's Social Selling Index Like a Pro

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. LinkedIn is a perennially underrated social media platform. It’s not...

5 Practical Ways to Enhance Your Brand Awareness - Matt Sweetwood

5 Practical Ways to Enhance Your Brand Awareness - Matt Sweetwood

Getting your target audience to notice your brand online can be daunting. However, if you understand what you need to do, this shouldn’t be difficult. If you’re looking to stand...

5 Medical Marketing Secrets That Will Lead to Success

5 Medical Marketing Secrets That Will Lead to Success

In the United States, healthcare is a 1.6 trillion dollar industry. But with health care costs mounting, Americans are looking for ways to be more selective with the healthcare...

SEO A/B Split-Testing - Any Result is a Good Result

SEO A/B Split-Testing - Any Result is a Good Result

There are no hard-and-fast rules when it comes to SEO. Each niche is different, and how Google understands intent changes based on a number of factors. In order to win in...

5 Tips for Writing Eye-Catching Titles for Blog Posts

5 Tips for Writing Eye-Catching Titles for Blog Posts

The title of your blog post can make or break the visibility of your content on the Internet. Users skim the search results pages and if your title doesn’t catch their...

B2B Marketing News: Most Critical B2B Challenges, Marketers Are In Demand, YouTube's New Analytics, & Social Video Reach Grows

B2B Marketing News: Most Critical B2B Challenges, Marketers Are In Demand, YouTube's New Analytics, & Social Video Reach Grows

B2B Better: Customers Vote For The Most Trusted Brands Apple, Amazon, Adobe, LinkedIn and Google garnered the top five spots among B2B professionals as the most trusted B2B...

16 Best Social Media Analytics Tools: Reporting Made Easy

16 Best Social Media Analytics Tools: Reporting Made Easy

Are you looking for the best social media analytics tools to keep track of your social growth? Social media analytics are key indicators of the success of your social media...

What to Know to Run a Successful Family Business

What to Know to Run a Successful Family Business

The following is an excerpt from Entrepreneur Press' Start Your Own Business: The Only Startup Book You'll Ever Need, 8th Edition. Pre-order your copy today here! According to...