YouTube Shorts: Your Next Event Marketing Strategy? - Personify

YouTube Shorts: Your Next Event Marketing Strategy? - Personify

Did you know that the first video on YouTube was only 18 seconds long?

Since its debut in 2005, the video giant’s creators have learned that content does not need to be lengthy to engage audiences.

For a long time, bite-sized content has been rising, and HubSpot expects to see more user-generated content behind brands and explainer/educational videos.

YouTube Shorts make it easy for attendees, exhibitors, and sponsors to get the information they need quickly and efficiently without feeling like they’ve been watching a long YouTube video.

YouTube Shorts are easy to find; people can look for YouTube Shorts by typing in specific keywords such as “tradeshows”  into the YouTube search bar or by using the related videos section from a YouTube video that they have been watching.

Shorts have many benefits in marketing products and services, so every business should use YouTube Shorts for marketing.

If you’re familiar with Instagram Reels or TikToks, the easiest way to describe it is the YouTube version of that.

To put it another way, YouTube Shorts enables users to make vertical short-form videos with features such as video segmenting, app-based recording, and musical overlays. The vertical videos must be 60 seconds or less long and will not vanish like Instagram Reels or Stories content.

People may scroll down to see more short films if they play a Short.

Views on Shorts are worth the same as standard videos. Plus, subscriber counts gained from viewing your Shorts contribute toCreator Awards Program achievements.

YouTube Stories and Shorts are both short-form videos, yet they are handled and function differently on the platform. When you’re tapping to get to the end of a YouTube story, you’re still in that creator’s ecosystem—or you may go to another. The videos are shorter (usually 15 seconds) and have a narrative and a sequence. They’re also short-lived; they’ll vanish after seven days unless you save them.

YouTube Shorts are a short-form video format with no progression to complete and are on your channel indefinitely (unless you remove them). As with regular YouTube videos, it’s conceivable that YouTube may start displaying them to more people over time, growing in popularity.

Why should your company choose YouTube Shorts over any other short-form video platforms for its marketing efforts? After all, it lacks the specific capabilities that TikTok and Reels have. That doesn’t imply it isn’t advantageous. Here are some reasons why:

When promoting an event, it’s essential to consider how you can reach your target audience in the most effective way possible. One great way to do this is by using short videos to promote your tradeshow or conference.

YouTube shorts are a great way to communicate your message quickly and effectively. They’re also a great way to create excitement and anticipation for your event. By posting short videos on YouTube, you can attract the attention of people who may not have otherwise been aware of your event.

1. Make a teaser video for your event. Capture the excitement of your event and tease your audience with a sneak peek of what’s in store.

2. Create a spotlight video about your event. Highlight the speakers, performers, or activities that make your event unique.

3. Share memories from past events. Share clips from past events to give potential attendees a taste of what they can expect.

4. Share the story of your event. Tell the story of your event and what it means to you and your coworkers.

5. Host a contest! giveaway tickets or other prizes in exchange for submitting a creative video about your event.

6. Host a Livestream of your event, and use your YouTube short as a teaser for viewers who missed it.

There are several ways to promote your short videos. You can post them on your website, send them out in email newsletters, or post them on social media sites like Facebook and Twitter. You can also embed them in blog posts or articles on other websites.

Whatever method you choose, be sure to make the most of the powerful storytelling potential of short videos. They’re a great way to connect with your audience and create excitement for your event.

Lest you think it’s a brilliant idea to put all of your other marketing efforts on hold to go all-in on YouTube Shorts, keep in mind that not everyone watches your videos on their phones. Different media require different techniques, so don’t forget to keep existing consumers in mind. The argument isn’t that YouTube Shorts is the digital marketing silver bullet we’ve waited for; far from it. Instead, it provides a unique chance to reposition your video digital marketing plans toward a new audience.

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