Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Council Post: 11 Tactics To Distribute Content Effectively Through Social Media Platforms

Council Post: 11 Tactics To Distribute Content Effectively Through Social Media Platforms

Using different social media platforms to distribute content can keep your target audience consistently in the loop. From using visuals to swiftly putting the content out there,...

Council Post: How To Shorten The Sales Cycle Through Effective B2B Content

Council Post: How To Shorten The Sales Cycle Through Effective B2B Content

Sheryl is VP of Marketing & Comms atMay Mobility. She's won many industry awards and was named 'Global Best Partner' while at Apple. Three out of four B2B companies take four...

Addressing the Elephant In the Room: 6 Strategies for Writing About the Hard Stuff - Ann Handley

Addressing the Elephant In the Room: 6 Strategies for Writing About the Hard Stuff - Ann Handley

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox; you’ll love...

Incredible Set of Historical Photos are Signed by Photographers and Subjects

Incredible Set of Historical Photos are Signed by Photographers and Subjects

Incredible Set of Historical Photos are Signed by Photographers and Subjects Sep 30, 2022 Matt Growcoot A situation room photograph, signed by Joe Biden, shows the tense moments...

These are the first prime lenses new photographers should buy

These are the first prime lenses new photographers should buy

These are the first prime lenses new photographers should buy Leave a comment The lens market is a minefield, especially for those new to the game, and it can be pretty scary;...

Someone is pretending to be me.

Someone is pretending to be me.

Someone is pretending to be me. 12 hours ago 13 min read On September 14, 2022 I got an email from someone that reeked eerily of a scam, but it turned out to be quite real. The...

The New Feature and Benefits Sales Training

The New Feature and Benefits Sales Training

To understand how to talk about your features and benefits, you must start by identifying the level of value the stakeholder needs from you. Not every stakeholder has the same...

Are Your Sellers Prepared for an Economic Slowdown?

Are Your Sellers Prepared for an Economic Slowdown?

Unprecedented times call for different strategies. While there’s no real consensus as to what state the economy is in currently, signals point towards a potential economic...

The One Thing AI Scaremongers Forget to Tell Photographers

The One Thing AI Scaremongers Forget to Tell Photographers

All this hype and scaremongering about AI in photography is missing one crucial point. No matter how good it gets, far from taking over the world of photography, AI will always...

Travis Scott's Air Jordan 1 Low OG

Travis Scott's Air Jordan 1 Low OG

HypeIndexBETA Top Brands Nike, Vans, The North Face, Comme des Gar\u00e7ons, Dover Street Market, and Stone...

Lomography - The Lomo LC-A MINITAR-1 Art Lens – A Perfect Party Companion

Lomography - The Lomo LC-A MINITAR-1 Art Lens – A Perfect Party Companion

As a nightlife photographer, I always try to keep discreet in order to capture everything organically. The lens that I usually use with my Sony A7 III is a 24 mm F1.4 lens, and...

The Beginner’s Guide to Local SEO

The Beginner’s Guide to Local SEO

Local SEO is the process of optimizing your online presence to increase local traffic, visibility, and brand awareness.  Any business that has a physical location or serves a...