Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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How Important Is Content Marketing In 2021?

How Important Is Content Marketing In 2021?

A little more than 25 years ago, Bill Gates wrote an essay with the title ‘Content is King’, and it was published on Microsoft’s website. He predicted that content would be the...

How to Create a Social Media Marketing Plan that WORKS!

How to Create a Social Media Marketing Plan that WORKS!

How to Create a Social Media Marketing Plan that WORKS! Building a social media marketing plan is HARD. Does that mean it's not worth the investment for your...

10 Digital Marketing Influencers To Follow In 2021 - BlogX

10 Digital Marketing Influencers To Follow In 2021 - BlogX

Before we jump into Digital Marketing Influencers, what is Digital Marketing? Digital marketing is also known as “Online marketing” is the promotion of brands and products to...

Maximize Incoming Leads With This 10 Step Lead Generation Strategy!

Maximize Incoming Leads With This 10 Step Lead Generation Strategy!

In this article, I’m taking you through my proven 10-part lead generation strategy. As CEO of a top digital marketing agency, I’ve done my research on lead generation. After...

How to Create a Profitable Social Media Marketing Strategy | PromotionWorld

How to Create a Profitable Social Media Marketing Strategy | PromotionWorld

A web professional of 20 years, Bernard is the General Manager of Truelogic, an SEO Company based in the Philippines. He is a strong advocate of creating a culture of...

You Have Your Social Media Data. Now What?

You Have Your Social Media Data. Now What?

It’s easy to ‘have data’, but what should we do with it when we have it? Social media marketing data can be incredibly useful, here’s how you should make the best use of...

Events: How virtual is reshaping what it means to engage an audience

Events: How virtual is reshaping what it means to engage an audience

When the live events team at laser and RF technology brand Cynosure was grounded by the lockdown in March 2020, they launched an entire new virtual events department, Cynosure...

How to Promote Your Blog: 11 Proven Ways to Promote Your Blog Post

How to Promote Your Blog: 11 Proven Ways to Promote Your Blog Post

You’ve created a beautiful blog. You’ve just finished writing the perfect blog post. That’s all the important work behind you, right? No, not quite. You can’t just publish...

COVID’s Long-Term Effects on Office Equipment Vendors and IT Resellers

COVID’s Long-Term Effects on Office Equipment Vendors and IT Resellers

According to a Keypoint Intelligence study of 300+ office equipment dealers and IT resellers that sell A3 print technology and provide servicing, 50% of respondents said their...

5 Key Reasons Why Software Quality Metrics Matter

5 Key Reasons Why Software Quality Metrics Matter

We live in a world where quality matters. Every day, we subconsciously evaluate every transaction that we make, and it is not hyperbole to state that the quality of both the...

6 Underrated Ways to Boost Your Business

6 Underrated Ways to Boost Your Business

Many businesses are experiencing a slump in recent times. Whether it is due to the global health crisis, political upheaval, personal issues, or anything else, there is no...

Embrace Disruption In Your Social Media Marketing

Embrace Disruption In Your Social Media Marketing

What does your social media strategy look like? Is it a mix of informational, educational and entertaining? Are you changing upwhen you post and what you post? If the answer is...