Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Instagram to increase ad load as Meta fights revenue decline

Instagram to increase ad load as Meta fights revenue decline

Following another quarter that saw marketers pull back on their ad spending, Meta today announced it’s increasing its ad load on Instagram with the launch of two new ad slots....

[UA→GA4] Migrate ecommerce data collection from UA to GA4

[UA→GA4] Migrate ecommerce data collection from UA to GA4

Best practices for setting up ecommerce data collection in Google Analytics 4 properties The names of some ecommerce events and parameters have changed for Google Analytics 4...

E-commerce : comment fluidifier les paiements pour augmenter ses ventes ?

E-commerce : comment fluidifier les paiements pour augmenter ses ventes ?

Technologie E-commerce : comment fluidifier les paiements pour augmenter ses ventes ? Les clients veulent régler leurs achats rapidement et de la manière dont ils le souhaitent....

What My Favorite Anti-Semite Taught Me About Forgiveness

What My Favorite Anti-Semite Taught Me About Forgiveness

This is a free edition of the subscriber newsletter Deep Shtetl . For unlimited access, subscribe to The Atlantic . What My Favorite Anti-Semite Taught Me About Forgiveness The...

How to Download TikTok Videos (Without a Watermark)

How to Download TikTok Videos (Without a Watermark)

You've probably got TikTok, like a billion other people. You're probably addicted. Swiping through fast-paced, looping content that runs the gamut from over-used memes to...

Using Your Digital Space to create Belonging — TLB Coaching & Events

Using Your Digital Space to create Belonging — TLB Coaching & Events

If you've read any of my other articles on belonging, you'll know that the most important thing you need to create it is an INTENTION to do so. Surprisingly few spaces are...

Law professor Danielle Citron: ‘Privacy is essential to human flourishing’

Law professor Danielle Citron: ‘Privacy is essential to human flourishing’

Danielle Citron is a professor of law at the University of Virginia School of Law, where she specialises in privacy and civil rights. Her new book, The Fight for Privacy:...

You Can't Buy These Paraboot x The North Face Mules

You Can't Buy These Paraboot x The North Face Mules

HypeIndexBETA Top Brands Nike, Vans, The North Face, Comme des Gar\u00e7ons, Dover Street Market, and Stone...

Promo Companies Begin Recovery From Hurricane Ian

Promo Companies Begin Recovery From Hurricane Ian

Late last week, Hurricane Ian barreled across Florida, decimating cities like Fort Myers and Naples and leaving thousands in the Tampa-St. Petersburg area without electricity....

Creative Compensation Ideas for the Modern Promotional Products Distributor  — commonsku Blog

Creative Compensation Ideas for the Modern Promotional Products Distributor — commonsku Blog

Consider additional elements  Simple right? Er, no. But what Doug has done has clarified the five essentials you need for any plan. As anyone who has developed a comp plan...

How the debunked conspiracy film “2000 Mules” became Texas Republican orthodoxy

How the debunked conspiracy film “2000 Mules” became Texas Republican orthodoxy

Texas Attorney General Ken Paxton (left) and Agriculture Commissioner Sid Miller speak at the state GOP convention in Dallas on May 14, 2016. Credit: Bob Daemmrich Sign up for...

How try before you buy helps apparel retailer increase AOV by 30%

How try before you buy helps apparel retailer increase AOV by 30%

“Fit is the number one source of frustration for our customers,” says Nadia Boujarwah, co-founder and CEO ofDia & Co. The online apparel retailer offers women who are sizes 10...