Amazon Live taps into the power of influencers, ecommerce and live video to deliver personalized and engaging livestream shopping experiences for the masses. Marketers from...
12/28/2022
I like to think that bulk content creation will be the new term used by many social media marketers, so fingers crossed it’ll catch on. Simply put, the process of bulk content...
12/28/2022
As you battle through the throng of keen shoppers at the mall this Thanksgiving, you’d be forgiven for thinking Black Friday is the same mega consumer event it ever was. But...
12/27/2022
In Singapore at the start of the month, the Sustainable Apparel Coalition – a non-profit alliance that makes up over half the global apparel and footwear industry – convened for...
12/27/2022
In addition to our SundayApp of the Weekfeature, we also summarize some of ourfavorite B2B sales & marketing postsfrom around the webeach week. We’ll miss a ton of great stuff,...
12/23/2022
According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of...
12/20/2022
It’s an oft-cited statistic, one that comes up often probably because of how staggering it is. Three quarters of brands could disappear overnight, and consumers wouldn’t...
12/20/2022
Nothing is more frustrating than having your best terms hijacked by competitors. The holiday season is especially prone to this, as brands scramble to own market share. This...
12/20/2022
Many factors contribute to the success of a company’s sustainability goals. Some important factors include understanding the value of recycled fiber in the sustainability supply...
12/19/2022
Abercrombie & Fitch has had a tumultuous brand history. Known for its topless male marketing, exclusive preppy fashion and dimly-lit stores, Abercrombie was at the center of the...
12/09/2022
Your consulting/advisory business is tooling along—you’re making money, your revenue trend is steadily up, you’re adding clients and buyers. But something is still missing. You...
12/03/2022
When you hear the word evangelism, religious connotations might spring to mind, but in modern times, it can extend to other areas. Today evangelism may denote a vehement and...
12/03/2022