A career as a TikTok creator can be described as equal parts glamorous and soul-crushing. You don’t need to look far for stories of those who achieved Tok-stardom, only to be...
02/06/2023
The move toward Web3 is changing what it means to be a fan -- and brands need to shift their thinking as well. Web 2.0 has relied on Big Data to drive engagement by tracking...
02/06/2023
The following is a guest piece by Gartner analysts Augie Ray and Chris Ross. Opinions are their own. Was your business founded to restore or protect the environment? Probably...
01/30/2023
With the 2022 FIFA World Cup about to kick off, we wanted to take a closer look at how brands can use major sporting events to connect with consumers in a changing climate –...
01/26/2023
Law 5 Branding Tips For Small Businesses As a small business, making yourself known can sometimes take work. Whether it is local competition or poor marketing, boosting your...
01/22/2023
Digital Trends 9 Steps To A Future-Proof Social Media Strategy In A Web3 World Here's a step-by-step guide to creating an effective social media strategy to level up your Web...
01/21/2023
A lot has been happening in the advertising market recently, which makes an interesting analysis for everyone involved. Following the publication of Q3 earnings at the end of...
01/15/2023
Ah, to be in customer service at holiday time—really the first line of customer experience and brand reputation. In high school or college you may have taken a retail job during...
01/12/2023
We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal...
01/12/2023
Personal branding is more important than ever. It can help you get a job, attract more customers, or even make you a more valuable employee. In fact, leads generated by...
01/09/2023
The tenor around the brand purpose movement has a very cynical side to it, and I totally get it. Companies often take a stand on their purpose only to let it down with their...
01/09/2023
The Game of Thrones prequel, House of the Dragon, has claimed the Iron Throne. Accruing HBO’s largest single-day viewership for a series debut, the show’s success is, in part,...
01/02/2023