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Generating Emotional Loyalty With Better Data Connectivity and Experience Offerings - Advertising Week

Generating Emotional Loyalty With Better Data Connectivity and Experience Offerings - Advertising Week

Loyalty programs have become ubiquitous among shopping experiences, with requests such as, “Give us a phone number or email to receive [insert incentive here].” To differentiate...

How Personal Brands (in the workplace) contribute to Digital Influence — TLB Coaching & Events

How Personal Brands (in the workplace) contribute to Digital Influence — TLB Coaching & Events

If you're not in the business of working for yourself, you might think that your personal brand has no relevance in the workplace. You might have even been outright TOLD that by...

Why we care about location marketing | MarTech

Why we care about location marketing | MarTech

What if you could tailor marketing messages at the granular level, based on where your consumers are, in real time?  For example, by sending an opted-in text message to offer a...

Why reuse programs shouldn't wait for consumers | Greenbiz

Why reuse programs shouldn't wait for consumers | Greenbiz

If you follow reuse news, you may have noticed reusable packaging started 2023 with some impressive legislative tailwinds in Europe. France recently banned fast-food restaurants...

Top 10 Best Business Podcasts For Entrepreneurs

Top 10 Best Business Podcasts For Entrepreneurs

Top 10 Best Business Podcasts For Entrepreneurs Podcasts seem to be having a real moment right now.  In fact, every week, 40 million people tune into podcasts.  If you're an...

Limitless Digital Mindset – Smash Limiting Beliefs to Unleash Digital Transformation | Pam Moore Speaker, Trainer, Consultant

Limitless Digital Mindset – Smash Limiting Beliefs to Unleash Digital Transformation | Pam Moore Speaker, Trainer, Consultant

Limitless Digital Mindset – Smash Limiting Beliefs to Unleash Digital Transformation Limitless Digital Mindset – Smash Limiting Beliefs to Unleash Digital...

Council Post: How Brands Can Bring Authenticity To Social Media: Three Tips

Council Post: How Brands Can Bring Authenticity To Social Media: Three Tips

Social media continues to be an intriguing, exciting and personable way to gain exposure for your brand and your mission. As most networks continue to grow their number of...

  How brands can navigate today’s ‘messy’ consumer journeys

How brands can navigate today’s ‘messy’ consumer journeys

For a long time, we have believed in and planned linear consumer journeys. This is an example of a linear consumer journey: Something comes to the attention of the consumer....

The Do's And Don’ts Of Social Media Management

The Do's And Don’ts Of Social Media Management

Are you looking for better ways to manage social media accounts without missing out on anything important? Social media platforms play a vital role in our lives today. From...

Should Brands Be Allowed at Global Climate Talks?

Should Brands Be Allowed at Global Climate Talks?

In a resort town on the tip of the Sinai peninsula, global leaders are gathering this week to hash out how, exactly, they’re going to meet the climate goals they set last year...

Dove Calls On Brands To Stamp Out Retouched Social Images

Dove Calls On Brands To Stamp Out Retouched Social Images

Uncover bold strategies from global marketing leaders at Brandweek Europe, 10 Nov. in London. In-person and virtual passes are available. Register now. Since the launch of its...

Recent Hotel Earnings Tell Us Brands See Resilience in Development Pipelines

Recent Hotel Earnings Tell Us Brands See Resilience in Development Pipelines

While economic storm clouds gather, public hotel companies said in earnings calls that their deal and development work remains largely strong — and intact. Earnings seasons for...