From Likes, Shares, and Comments to Sales: How Can Brands Use Social Media To Stimulate Both Engagement and Sales? Most managers think social media only creates engagement. A...
08/10/2023
The metaverse is estimated to be worth $800 billion by 2024, according to the Influencer Marketing Hub. The opportunity for brands is vast, yet as the digital landscape evolves,...
08/02/2023
A few weeks ago, I was in the middle of a traffic jam. Not the slow moving type, but the “get comfortable you’re going nowhere type” that shouts, “You missed your morning...
07/27/2023
In a recent marketing report, Deloitte, the multinational professional services network, shared information from its Global Marketing Trends Executive Survey. At the core of the...
07/26/2023
Podcasts are still a giant question mark for many marketing teams. And because it’s more art than it is science, there isn’t really a recipe for success. Sure, there are...
07/25/2023
Register Tuesday, October 25th | 11am - 3pm ET A one day virtual summit focused exclusively on the business thinking, decisions, and strategies needed to reach the economic...
07/20/2023
When it comes to branding your business, utilizing a healthy mix of public relations and social media to boost your strategic marketing plan is key. While the tactics may vary...
07/14/2023
Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help:...
07/13/2023
There are two ways to approach the issue of optimizing TikTok Ads. First, you could try to optimize these ads before the campaign rolls out. That’s a good strategy. Any...
07/12/2023
Empathy- the ability to understand and share the feelings of others. Empathy is a skill perhaps often misunderstood in today’s modern society, however the importance of empathy...
07/09/2023
It’s time to rebrand “branding.” Let’s admit it, the term has become so overused, warped and misapplied by marketing theorists that financial executives no longer credit it with...
07/08/2023
Personal branding helps you control your own narrative and introduce yourself in the best light possible. In today’s world, a personal brand is important for success. Personal...
07/05/2023