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4 creative recruitment campaigns from brands

4 creative recruitment campaigns from brands

Share on LinkedIn Retaining and recruiting talent will be the ad industry’s second biggest challenge – after budget cuts – in 2023, according to our survey of...

No One Loves International Women's Day More Than Brands

No One Loves International Women's Day More Than Brands

No One Loves International Women's Day More Than Brands Feminism No One Loves International Women's Day More Than Brands Early reports show growing self awareness—we're no...

This day in search marketing history: March 9

This day in search marketing history: March 9

In 2017, there were strong signs of a Google algorithm ranking update that had actually started on March 7. At first, it seemed to be a spam algorithm update related to links....

How To Combine Machine and Human Input for More Effective Content in 2023

How To Combine Machine and Human Input for More Effective Content in 2023

Content Creation / Editorial processes / SEO / Content strategy / Productivity How To Combine Machine and Human Input for More Effective Content in 2023 In 2023, marketers...

The 4 Rs That Show a Brand Your Blog is Influential

The 4 Rs That Show a Brand Your Blog is Influential

One way to monetise your blog is through working with brand partners. This could be  anything from sponsored content and affiliate promotions through to ongoing ambassadorships...

5 colour trends set to make waves in 2023

5 colour trends set to make waves in 2023

The ebb and flow of colour trends reflect the state of the world and times in which we live. In recent months, society has been marked by increasing economic pressures,...

6 PPC Strategies To Focus On Now

6 PPC Strategies To Focus On Now

PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for...

Reaching The Unreachable: How Brands Are Connecting To Consumers In A World Of Ad Avoidance (via Passle)

Reaching The Unreachable: How Brands Are Connecting To Consumers In A World Of Ad Avoidance (via Passle)

There was a day, when imagining a world without advertising seemed a lifetime away. I remember talking about an ad free world and being shot down because social media was...

Character Building: The Untapped Power of Brand Icons

Character Building: The Untapped Power of Brand Icons

Every day, every minute, all over the world, hundreds of thousands of clever advertising people toil away in a never-ending search for brand differentiation. What makes us...

Should You Invest In Paid Verification From Twitter Blue Or Meta Verified?

Should You Invest In Paid Verification From Twitter Blue Or Meta Verified?

Twitter plans to end its legacy verified program at the end of this month. To continue having a verified blue checkmark, you must subscribe to Twitter Blue, now available...

Consortium of Venue Groups Launches Sustainability Platform for Large Arenas, Halls, Convention Centers

Consortium of Venue Groups Launches Sustainability Platform for Large Arenas, Halls, Convention Centers

When the average person is heading to a concert, sporting event or convention, they’re probably not thinking about the broader environmental impact of bringing together a big...

COP27: Focus on Policy and Process, Not Promises

COP27: Focus on Policy and Process, Not Promises

While the COP conference has grown in significance and visibility on a yearly basis since the Paris Agreement of 2015, the reality is that — without concerted legislative action...