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How to Come Up With a Killer Brand Name

How to Come Up With a Killer Brand Name

In business, first impressions last. Your brand name will become your business identity, and it’s crucial to come up with a name that’s striking and original. At the same time,...

5 brands winning in the metaverse

5 brands winning in the metaverse

The metaverse is a playground of innovation, experimentation, and opportunity. At the same time, it can be difficult for many brands to know how and where to get started in this...

After that Netflix doc, can Abercrombie & Fitch shed the past and transform its brand?

After that Netflix doc, can Abercrombie & Fitch shed the past and transform its brand?

Abercrombie & Fitch has had a tumultuous brand history. Known for its topless male marketing, exclusive preppy fashion and dimly-lit stores, Abercrombie was at the center of the...

Six Signs Your Authority Brand Needs A Makeover - Be unforgettable.

Six Signs Your Authority Brand Needs A Makeover - Be unforgettable.

Your consulting/advisory business is tooling along—you’re making money, your revenue trend is steadily up, you’re adding clients and buyers. But something is still missing. You...

7 ways to transform your audience into brand evangelists

7 ways to transform your audience into brand evangelists

When you hear the word evangelism, religious connotations might spring to mind, but in modern times, it can extend to other areas. Today evangelism may denote a vehement and...

6 Ways To Build Business Brand Awareness

6 Ways To Build Business Brand Awareness

Contact 6 Ways To Build Business Brand Awareness No matter how great your product or service is, out of all competitors in the market, it is tough for a business to stand out....

How Data Analytics Is Sponsoring A Slow Divorce Between Social Media Influencers And Luxury Brands

How Data Analytics Is Sponsoring A Slow Divorce Between Social Media Influencers And Luxury Brands

Before 2005 the word “influencer” probably had a different connotation than what it would have today. Over the last decade and a half, social media content creators have become...

Fashinza, a supply chain marketplace for fashion brands, raises $100M – TechCrunch

Fashinza, a supply chain marketplace for fashion brands, raises $100M – TechCrunch

The pandemic has majorly affected the global supply chain, with 60% of U.S. adults in an August 2021 Gallup survey saying that they’ve been unable to get a product they wanted...

What is Branding? | Starlight Financial Guru | NewsBreak Original

What is Branding? | Starlight Financial Guru | NewsBreak Original

There are brand gurus who say, "We can envisage a day when the marketing notion itself will become obsolete, to be replaced by a new concept called "branding." However, in the...

5 Fixes for Broken Digital Marketing Engagement

5 Fixes for Broken Digital Marketing Engagement

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Still, much of this content gets only a few...

8 Steps to a Lead-Generating Content Marketing Strategy

8 Steps to a Lead-Generating Content Marketing Strategy

If you’re putting in the time and effort to create and publish content for your business, you want to make sure you’re doing it right—that means generating traffic, building...

25 Mind-Blowing Statistics on the State of Data-Driven Marketing

25 Mind-Blowing Statistics on the State of Data-Driven Marketing

Between March and August 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels (McKinsey). With the market becoming more complex and...