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How to Create Shareworthy Twitter Images and Visuals

How to Create Shareworthy Twitter Images and Visuals

You will learn For gaining more engagement, clicks, retweets, and replies, Twitter images work. It’s why we created Pablo —a simple way to create social media images in under 30...

Why Brands Shouldn't Avoid Influencers With Unfiltered Political Views

Why Brands Shouldn't Avoid Influencers With Unfiltered Political Views

As we near the close of another election cycle, we’re reminded of a new reality: the divide that used to exist between politics, brands, and their surrounding ecosystems is no...

Busting the Myth of First Mover Advantage

Busting the Myth of First Mover Advantage

The concept of First Mover Advantage (FMA) is widespread within business academic literature at all levels. It is the assertion that the first business to enter a market has an...

Limitations Inspire Creativity | Episode 235

Limitations Inspire Creativity | Episode 235

Limitations Inspire Creativity | Episode 235 Email When it comes to creativity and innovation for some reason NFT projects haven’t seen massive rewards but I believe those times...

The Role Of Branding In Negotiation Success

The Role Of Branding In Negotiation Success

Marketer and entrepreneur Stephen A. Hart is a man of many passions – family, podcasting and most importantly – branding. As a Brand Strategist and creator of Brand In Demand,...

Why Instagram's 'Creator Marketplace' has left many influencers twiddling their thumbs instead of scoring brand deals

Why Instagram's 'Creator Marketplace' has left many influencers twiddling their thumbs instead of scoring brand deals

As Instagram pulls back on creator monetization programs like the Reels Play Bonus and Instagram Affiliate, it continues to push its Creator Marketplace, a tool to connect...

What Do Brands Need to Know About Millennial Parents? - Advertising Week

What Do Brands Need to Know About Millennial Parents? - Advertising Week

What are the biggest differences between Millennial parents and their predecessors? There are certainly some key differences between Millennial parents and Gen X parents. ...

Branding the CFO

Branding the CFO

As readers of this newsletter are by now aware, a CFO has a constantly evolving list of responsibilities, ranging from the traditional forecasting and scenario planning to more...

4 creative recruitment campaigns from brands

4 creative recruitment campaigns from brands

Share on LinkedIn Retaining and recruiting talent will be the ad industry’s second biggest challenge – after budget cuts – in 2023, according to our survey of...

No One Loves International Women's Day More Than Brands

No One Loves International Women's Day More Than Brands

No One Loves International Women's Day More Than Brands Feminism No One Loves International Women's Day More Than Brands Early reports show growing self awareness—we're no...

This day in search marketing history: March 9

This day in search marketing history: March 9

In 2017, there were strong signs of a Google algorithm ranking update that had actually started on March 7. At first, it seemed to be a spam algorithm update related to links....

How To Combine Machine and Human Input for More Effective Content in 2023

How To Combine Machine and Human Input for More Effective Content in 2023

Content Creation / Editorial processes / SEO / Content strategy / Productivity How To Combine Machine and Human Input for More Effective Content in 2023 In 2023, marketers...