There are brand gurus who say, "We can envisage a day when the marketing notion itself will become obsolete, to be replaced by a new concept called "branding." However, in the...
10/09/2022
Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Still, much of this content gets only a few...
10/06/2022
If you’re putting in the time and effort to create and publish content for your business, you want to make sure you’re doing it right—that means generating traffic, building...
10/05/2022
Between March and August 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels (McKinsey). With the market becoming more complex and...
10/02/2022
Diversity in advertising means more customers feel seen. When people feel seen they feel good, and making people feel good drives brand growth. Making people feel good has long...
10/02/2022
There are a lot of factors that come into play when candidates make their decision. One of them is their experience and interaction with the recruiters. Your organization might...
09/30/2022
For most people living through the latest pandemic, the urgent questions are often “when questions.” When indoor establishments should lift capacity limits. When mask...
09/29/2022
What does your social media presence say about you? You don’t want to take one step forward with your career yet take two steps back with your social media brand, so take these...
09/28/2022
Companies can do everything right when it comes to content. Creating and posting relevant and engaging content, using hashtags, and tagging the right people are all great, but,...
09/24/2022
In business, first impressions last. Your brand name will become your business identity, and it’s crucial to come up with a name that’s striking and original. At the same time,...
09/24/2022
The metaverse is a playground of innovation, experimentation, and opportunity. At the same time, it can be difficult for many brands to know how and where to get started in this...
09/13/2022
Abercrombie & Fitch has had a tumultuous brand history. Known for its topless male marketing, exclusive preppy fashion and dimly-lit stores, Abercrombie was at the center of the...
09/09/2022