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SXSW 2023—AI set to replace NFTs and other key trends to watch

SXSW 2023—AI set to replace NFTs and other key trends to watch

SXSW is putting away the NFTs and picking up AI. The annual tech, media and music festival will kick off Friday in Austin, Texas, and participants appear ready to pivot to new...

Why Investing In Good Brands Makes Sense for Your Wallet

Why Investing In Good Brands Makes Sense for Your Wallet

Whether you’re shopping for clothes, furniture or personal care items, most shoppers are taught to look for sales and deals and prioritize these purchases before reviewing their...

How Consumer Shopping Habits Are Changing in Response to Inflation

How Consumer Shopping Habits Are Changing in Response to Inflation

How Consumer Shopping Habits Are Changing in Response to Inflation Contributor: Kassi Socha And ways you can pivot to accommodate this shift. As average selling prices rise,...

Top 20 AI Marketing Tools to Grow Your Business in 2023

Top 20 AI Marketing Tools to Grow Your Business in 2023

The use of artificial intelligence (AI) in marketing has hit the mainstream. You would be hard pressed to find companies—big and small—that don’t use top AI marketing tools to...

8 Step Event Planning Process Proficiency

8 Step Event Planning Process Proficiency

Contact 8 Step Event Planning Process Proficiency There's nothing easy about putting on an event. While some events go off with only a few hitches, a good many events end in...

Opinion: 3 Reasons Why Brands Should Leverage Live Sports

Opinion: 3 Reasons Why Brands Should Leverage Live Sports

Whether it’s MetLife Stadium in metro New York or Lumen Field in Seattle, America’s sports arenas have been filling up the past several months. And with that, there’s the chance...

Is Style Over Substance Eroding Brand Value?

Is Style Over Substance Eroding Brand Value?

Branding: where marketing meets design is a creative flirtation from which lasting business results are born. At least that’s as it should be. But are brands and their...

How To Use Personal Branding To Advance Your Career

How To Use Personal Branding To Advance Your Career

Whether it’s in entrepreneurship or entertainment, the right personal image can pave the way to a successful career. Well-crafted personal branding helps nurture trust and...

Generating Emotional Loyalty With Better Data Connectivity and Experience Offerings - Advertising Week

Generating Emotional Loyalty With Better Data Connectivity and Experience Offerings - Advertising Week

Loyalty programs have become ubiquitous among shopping experiences, with requests such as, “Give us a phone number or email to receive [insert incentive here].” To differentiate...

How Personal Brands (in the workplace) contribute to Digital Influence — TLB Coaching & Events

How Personal Brands (in the workplace) contribute to Digital Influence — TLB Coaching & Events

If you're not in the business of working for yourself, you might think that your personal brand has no relevance in the workplace. You might have even been outright TOLD that by...

Why we care about location marketing | MarTech

Why we care about location marketing | MarTech

What if you could tailor marketing messages at the granular level, based on where your consumers are, in real time?  For example, by sending an opted-in text message to offer a...

Why reuse programs shouldn't wait for consumers | Greenbiz

Why reuse programs shouldn't wait for consumers | Greenbiz

If you follow reuse news, you may have noticed reusable packaging started 2023 with some impressive legislative tailwinds in Europe. France recently banned fast-food restaurants...