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Could your brand benefit from the 'diversity dividend'?

Could your brand benefit from the 'diversity dividend'?

Diversity in advertising means more customers feel seen. When people feel seen they feel good, and making people feel good drives brand growth. Making people feel good has long...

7 Habits of High Performing Recruiters

7 Habits of High Performing Recruiters

There are a lot of factors that come into play when candidates make their decision. One of them is their experience and interaction with the recruiters. Your organization might...

How Will the Post-Pandemic World Deal With Disability?

How Will the Post-Pandemic World Deal With Disability?

For most people living through the latest pandemic, the urgent questions are often “when questions.” When indoor establishments should lift capacity limits. When mask...

10 ways to freshen up your social media presence - PR Daily

10 ways to freshen up your social media presence - PR Daily

What does your social media presence say about you? You don’t want to take one step forward with your career yet take two steps back with your social media brand, so take these...

Are Your Employees Helping Your Company Brand?

Are Your Employees Helping Your Company Brand?

Companies can do everything right when it comes to content. Creating and posting relevant and engaging content, using hashtags, and tagging the right people are all great, but,...

How to Come Up With a Killer Brand Name

How to Come Up With a Killer Brand Name

In business, first impressions last. Your brand name will become your business identity, and it’s crucial to come up with a name that’s striking and original. At the same time,...

5 brands winning in the metaverse

5 brands winning in the metaverse

The metaverse is a playground of innovation, experimentation, and opportunity. At the same time, it can be difficult for many brands to know how and where to get started in this...

After that Netflix doc, can Abercrombie & Fitch shed the past and transform its brand?

After that Netflix doc, can Abercrombie & Fitch shed the past and transform its brand?

Abercrombie & Fitch has had a tumultuous brand history. Known for its topless male marketing, exclusive preppy fashion and dimly-lit stores, Abercrombie was at the center of the...

Six Signs Your Authority Brand Needs A Makeover - Be unforgettable.

Six Signs Your Authority Brand Needs A Makeover - Be unforgettable.

Your consulting/advisory business is tooling along—you’re making money, your revenue trend is steadily up, you’re adding clients and buyers. But something is still missing. You...

7 ways to transform your audience into brand evangelists

7 ways to transform your audience into brand evangelists

When you hear the word evangelism, religious connotations might spring to mind, but in modern times, it can extend to other areas. Today evangelism may denote a vehement and...

6 Ways To Build Business Brand Awareness

6 Ways To Build Business Brand Awareness

Contact 6 Ways To Build Business Brand Awareness No matter how great your product or service is, out of all competitors in the market, it is tough for a business to stand out....

How Data Analytics Is Sponsoring A Slow Divorce Between Social Media Influencers And Luxury Brands

How Data Analytics Is Sponsoring A Slow Divorce Between Social Media Influencers And Luxury Brands

Before 2005 the word “influencer” probably had a different connotation than what it would have today. Over the last decade and a half, social media content creators have become...