Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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3 Quick Tips to Drive Holiday Sales with Shops — commonsku Blog

3 Quick Tips to Drive Holiday Sales with Shops — commonsku Blog

Resources for the Promotional Products Industry 3 Quick Tips to Drive Holiday Sales with Shops As we write this, it’s late October and historically, once the weather starts...

10 Best Ways To Increase Sales Productivity On Your Sales Team

10 Best Ways To Increase Sales Productivity On Your Sales Team

10 Best Ways To Increase Sales Productivity On Your Sales Team Post by Anthony Iannarino October 28, 2022 Are your team’s win rates dwindling while your sales cycle stretches...

The Rise of the Outdoor Industry's Most Powerful Marketing Firm

The Rise of the Outdoor Industry's Most Powerful Marketing Firm

Outside Online Outside Business Journal The Rise of the Outdoor Industry’s Most Powerful Marketing Firm Twenty-five years after its founding, Backbone Media has ascended to a...

3 Digital Marketing Tips in a Privacy-First World

3 Digital Marketing Tips in a Privacy-First World

Can you have personalization, marketing and privacy? Sure can. It'll take some work, though. Online privacy has been a growing concern as the internet has become more...

Social Responsibility in Our Industry

Social Responsibility in Our Industry

Editorial Note: Originally published in the October 2022 issue of Trade Show Executive magazine. For years our industry has understood the economic impact we have on the...

Are Nofollow Links A Google Ranking Factor?

Are Nofollow Links A Google Ranking Factor?

At face value, the average website user cannot tell whether a link is Nofollow or Dofollow. You can copy or click on a Nofollow link just the same as they do any other link on...

Hydrogen: Shopify’s opinionated framework for building headless e-commerce

Hydrogen: Shopify’s opinionated framework for building headless e-commerce

The February ‘23 release of Hydrogen will bring significant advancements in developer experience and performance, and a suite of new tools specific to Shopify storefronts. Much...

Busting the Myth of First Mover Advantage

Busting the Myth of First Mover Advantage

The concept of First Mover Advantage (FMA) is widespread within business academic literature at all levels. It is the assertion that the first business to enter a market has an...

5 Sales Rep Best Practices To Drive Sales in 2023

5 Sales Rep Best Practices To Drive Sales in 2023

Are you hitting your targets? If not, you aren’t alone: Only an estimated sixty percentof reps hit their quotas.  Sales is a challenging field. At times, it can feel like the...

Taking Creative Risks With Your Photography

Taking Creative Risks With Your Photography

Throughout my very long photographic career, at every turn where I found a bit of success, there was one constant. There was always one thing that set me apart. And I’ll let you...

Plastic is Bad for You. Plastic is Good for You. / PromoJournal - The Brand Protector

Plastic is Bad for You. Plastic is Good for You. / PromoJournal - The Brand Protector

In the last month or so, I’ve had enough industry conversations to begin to be convinced that promotional products have made strides to genuinely limit single-use plastic....

Lifestyle Photography: 4 Tips for Incredible Images of the Everyday

Lifestyle Photography: 4 Tips for Incredible Images of the Everyday

Lifestyle photography is a lot of fun, but how can you get started capturing beautiful lifestyle photos? In this article, I explain what lifestyle photography actually is; I...