Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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Your Analytics Data Isn’t Real and It’s Only Getting Worse - iPullRank

Your Analytics Data Isn’t Real and It’s Only Getting Worse - iPullRank

In digital marketing, we often take analytics data at face value and make game-changing business decisions based on information that, perhaps, should not be given such weight....

How Do Big Tech Giants Make Their Billions?

How Do Big Tech Giants Make Their Billions?

Carmen Ang Charting The Rise of Mobile Device Subscriptions Worldwide There were approximately 8.6 billion mobile device subscriptions worldwide as of 2021, more than there are...

Facebook probably has your phone number, even if you never shared it. Now it has a secret tool to let you delete it.

Facebook probably has your phone number, even if you never shared it. Now it has a secret tool to let you delete it.

Facebook's parent firm Meta has quietly rolled out a new service that lets people check whether the firm holds their contact information, such as their phone number or email...

The Role Of Branding In Negotiation Success

The Role Of Branding In Negotiation Success

Marketer and entrepreneur Stephen A. Hart is a man of many passions – family, podcasting and most importantly – branding. As a Brand Strategist and creator of Brand In Demand,...

Proofreading and Editing: Does Your Blog Need a Better Review Process?

Proofreading and Editing: Does Your Blog Need a Better Review Process?

You might think that I’d recommend a thorough proofreading and editing process for every blog. But that’s not the case. Since I don’t know enough about your blog to answer the...

October 24, 2022 Content Chat Recap: What It Takes to Create A Successful Thought Leadership Program How To Create a Thought Leadership Program

October 24, 2022 Content Chat Recap: What It Takes to Create A Successful Thought Leadership Program How To Create a Thought Leadership Program

October 24, 2022 Content Chat Recap: What It Takes to Create A Successful Thought Leadership Program October 31, 2022 by Alek Irvin Leave a Comment A brand thought leadership...

5 Controversial Topics You Shouldn't Be Too Scared to Address in Your Content

5 Controversial Topics You Shouldn't Be Too Scared to Address in Your Content

Consumers recognize and reward authenticity from brands — probably because it’s so rare. It’s rare because being authentic can be really uncomfortable. Authenticity requires a...

Personal Branding: How to Become the Hero of Your Career

Personal Branding: How to Become the Hero of Your Career

Apple and Steve Jobs. Microsoft and Bill Gates. Facebook and Mark Zuckerberg. One name is a business. The other is a personal brand. The two are connected, but they’re not quite...

TikTok Ban in the United States? Are Creators Ready?

TikTok Ban in the United States? Are Creators Ready?

Over 39K TikTok creators have at least 1M subscribers, according to Social Blade, as reported by The Information. TikTok’s algorithm is the most addicting of any social network,...

What's the Difference Between Journalism and Content Marketing?

What's the Difference Between Journalism and Content Marketing?

The lines between journalism and content marketing are becoming increasingly blurred. As the demand for quality online content grows, so does the demand for professionals who...

How SEO Experts Predict & Fix Demand Shifts With Search Data

How SEO Experts Predict & Fix Demand Shifts With Search Data

SEOmonitor 18 seconds ago Driving growth for your clients is the ultimate goal of an SEO professional – both in terms of traffic and revenue. Yet, with demand being an even...

Enterprise SEO agency vs. in-house SEO team: What to consider

Enterprise SEO agency vs. in-house SEO team: What to consider

Every time I start a new job, I get asked, “What does the relationship look like between you, the in-house enterprise SEO Director, and the SEO agency? When can we pull back on...