How do we find each other again?
Feeling overwhelmed by Everything That Is Going On on social media this week, I resorted to the meditative and enjoyable practice of digital archive diving. One of my favorite...
05/03/2023
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Identity Marketing
At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.
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Freelance Writers' Secret Weapon: Writers' Associations
Want more freelance writing clients? Better clients? Or to network with your fellow writers and learn more about your niche? Writer’s associations and organizations are your...
05/03/2023
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Facebook’s Monopoly Is Imploding Before Our Eyes
© 2022 VICE MEDIA GROUP Facebook’s Monopoly Is Imploding Before Our Eyes Competition, miscalculations, and regulatory scrutiny have all but killed the advertising giant's dreams...
05/03/2023
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Want to Become a Marketing Consultant? Here's How to Do It
Ready to ditch the corporate 9-to-5 and take your marketing expertise elsewhere? Your skills could be a game-changer for startups and enterprises alike, but you don’t need to...
05/03/2023
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Marie Curie: A Case Study in Breaking Barriers
Marie Curie, born Maria Sklodowska from a poor family in Poland, rose to the pinnacle of scientific fame in the early years of the twentieth century, winning the Nobel Prize...
05/02/2023
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What is content marketing? Defining marketing’s present and future
Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think...
05/02/2023
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How seasonality affects the SERPs and what it means for SEO
As we head into another seasonal period, it’s time to prepare our holiday strategies to maximize client visibility for the deal-getters and the peak shoppsouing period. During...
05/02/2023
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Maine’s New PFAS Reporting Regulations to Affect Promo Products Industry
The requirements take effect in January. A ban on products with intentionally added PFAS is also coming to the Pine Tree State by 2030. A new Maine state law that requires...
05/02/2023
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Plastic is Bad for You. Plastic is Good for You. / PromoJournal - The Brand Protector
In the last month or so, I’ve had enough industry conversations to begin to be convinced that promotional products have made strides to genuinely limit single-use plastic....
05/02/2023
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What is B2B Event Marketing? Types, Examples and Best Practices | IBTM World
What is B2B Event Marketing? Types, Examples and Best Practices Facebook Twitter LinkedIn Copy link In the past few years, there have been plenty of occasions where virtual...
05/01/2023
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How Co-Marketing Can Elevate Your Marketing Game
Co-marketing is a strategic approach to marketing operations in which two or more non-competitor companies team up to create a marketing campaign that benefits all the parties...
05/01/2023
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Giving Back: Trade Shows and Venues Do Their Part to Help Communities In Need
With mainstream media bombarded with negative news, it’s refreshing to focus on the positive—in this case, how the trade show industry is giving back to its host communities and...
05/01/2023
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