Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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SEO For News: Complete Top Stories Keyword Research Guide

SEO For News: Complete Top Stories Keyword Research Guide

Before you click out of this article thinking, “not another keyword research guide,” let me tell you something I’ve learned first-hand from working with national news...

      What AI in Sales Really Means

What AI in Sales Really Means

What AI in Sales Really Means Richard Harris™ Richard Harris™ 3x Salesforce Sales Leader to Follow. 5x AAiSP Top Sales Leader. Teaching...

Why Instagram's 'Creator Marketplace' has left many influencers twiddling their thumbs instead of scoring brand deals

Why Instagram's 'Creator Marketplace' has left many influencers twiddling their thumbs instead of scoring brand deals

As Instagram pulls back on creator monetization programs like the Reels Play Bonus and Instagram Affiliate, it continues to push its Creator Marketplace, a tool to connect...

What Do Brands Need to Know About Millennial Parents? - Advertising Week

What Do Brands Need to Know About Millennial Parents? - Advertising Week

What are the biggest differences between Millennial parents and their predecessors? There are certainly some key differences between Millennial parents and Gen X parents. ...

Branding the CFO

Branding the CFO

As readers of this newsletter are by now aware, a CFO has a constantly evolving list of responsibilities, ranging from the traditional forecasting and scenario planning to more...

4 creative recruitment campaigns from brands

4 creative recruitment campaigns from brands

Share on LinkedIn Retaining and recruiting talent will be the ad industry’s second biggest challenge – after budget cuts – in 2023, according to our survey of...

No One Loves International Women's Day More Than Brands

No One Loves International Women's Day More Than Brands

No One Loves International Women's Day More Than Brands Feminism No One Loves International Women's Day More Than Brands Early reports show growing self awareness—we're no...

#Online18 2023 (Part 2): The Best Promo Pros On Social Media

#Online18 2023 (Part 2): The Best Promo Pros On Social Media

Here’s hoping we don’t get #ratioed: PPAI Media is back once more to unveil promo’s best on social media. Today’s list recognizes the industry’s 18 top individual influencers –...

10 best giveaways for trade shows

10 best giveaways for trade shows

Trade shows are an exciting and cost-effective opportunity to meet new prospects, gain brand impressions and snag high-quality leads. Meeting a prospect at a trade show costs...

Are You Creating Value, Building Value or Adding Value?

Are You Creating Value, Building Value or Adding Value?

As a writer, I care deeply about words. Words and phrases have meanings. When used incorrectly, words can confuse others or obscure the meaning. The terms "creating value,"...

Decorating Methods Up Top | Impressions

Decorating Methods Up Top | Impressions

STAHLS’ Ultra Color Max DTF heat transfer being applied to a six-panel cap over the seam. Photo courtesy of STAHLS’ My career started in the imprinted sportswear industry...

Tossing Your Lithium-ion Batteries in The Trash? - The Brand Protector

Tossing Your Lithium-ion Batteries in The Trash? - The Brand Protector

Join Jeff, Meg & Stephen for Industry Insider Mar. 8TH at 12 PM EST Watch Now Sponsor - Click to visit; Right Click for samples, personalization, and more offers Sponsors -...