Identity Marketing

At ID, we take the long view with the goal of moving your organization forward and communicating the core of your business with your audience. With your end goals in mind, we do rigorous research, make strong recommendations, challenge your thinking and produce meticulously designed communications that inspire action and effect change. You have decisions to make. The first one’s easy.

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7 steps to determine the right time to schedule social media posts - The Crowdfire blog

7 steps to determine the right time to schedule social media posts - The Crowdfire blog

Around 90% of marketers say that social media marketing helps boost the business’ exposure. But, not everyone can leverage its true power. To get the desired traction from...

Do You Include These Elements for Encouraging Client Loyalty?

Do You Include These Elements for Encouraging Client Loyalty?

Attract the Right Job Or Clientele: Do You Include These Elements for Encouraging Client Loyalty? Admittedly, gaining experience working in the corporate sales environment was...

Do You Need Letters After Your Name to Be a Photographer? BA, MA , PHD and All The Rest…

Do You Need Letters After Your Name to Be a Photographer? BA, MA , PHD and All The Rest…

I can, without any fear of contradiction, state that I never commissioned a photographer with letters after their name whilst I was an art director. A role that I held until the...

Concert Photography Etiquette: Photo Pit Tips for Music Photographers

Concert Photography Etiquette: Photo Pit Tips for Music Photographers

Live music photography (also known as concert photography) is one of the most exciting and gratifying genres of photography. Granted, it’s not for everyone and it requires a lot...

The Most Overlooked Resource In Sales

The Most Overlooked Resource In Sales

Editor’s Note: Multi-line reps serve many crucial needs in the promotional products industry. A new Department of Labor proposal threatens their independent contractor status...

Plastic is Bad for You. Plastic is Good for You. / PromoJournal - The Brand Protector

Plastic is Bad for You. Plastic is Good for You. / PromoJournal - The Brand Protector

In the last month or so, I’ve had enough industry conversations to begin to be convinced that promotional products have made strides to genuinely limit single-use plastic....

Events Industry Addresses Key Areas of Sustainability

Events Industry Addresses Key Areas of Sustainability

WASHINGTON, D.C.– In the wake of the challenges and disruption created by the pandemic, the events industry has moved to address the critical need to move to a more sustainable,...

An Outdoor Trade Show Remakes Itself by Letting Consumers In

An Outdoor Trade Show Remakes Itself by Letting Consumers In

Outside Online Outside Business Journal An Outdoor Trade Show Remakes Itself by Letting Consumers In With some questioning the value of trade shows in the digital age, one is...

Navigating Inflation: 4 Trade Show Leaders Share Their Insights and Tips for Dealing With Rising Costs

Navigating Inflation: 4 Trade Show Leaders Share Their Insights and Tips for Dealing With Rising Costs

As inflation soars across the world, making staples such asfood, energy, clothing and household items more expensive, U.S. trade show organizers are also facing their fair share...

Worry Over Proposed Independent Contractor Rule Grows in Promo Products Industry, Beyond

Worry Over Proposed Independent Contractor Rule Grows in Promo Products Industry, Beyond

Leaders in industries that include promotional products, trucking and financial services have raised concerns. The public has until Dec. 13 to comment on the proposed...

3 Easy Ways to Reduce Your Promotional Product Company’s Energy Use

3 Easy Ways to Reduce Your Promotional Product Company’s Energy Use

Making sustainable changes to your business requires a mindset shift, but in addition to being better for the planet, it can also often save you money. Oftentimes, the...

Hashtag Mistakes That Are Hurting Your TikTok Growth - DigitalMarketer

Hashtag Mistakes That Are Hurting Your TikTok Growth - DigitalMarketer

Finding out some hashtag mistakes that are hurting your TikTok growth is essential. Nothing sucks like using the wrong hashtags on the content you spent hours shooting and...