In this article by marketingprofs, they talk about this research. The report was based on data from a survey conducted in August 2022 among 410 B2B professionals (B2B buyers,...
03/07/2023
This article was published in the MarketingSherpa email newsletter. That’s how Flint McGlaughlin explains the journey you have to take customers on, in Headline Writing: 4...
03/07/2023
Small businesses like yours can leverage content to grow their web presence and drive leads. Creating content may often seem like a daunting task for small businesses because of...
03/06/2023
The 28 Best Miscellaneous Online Tools for Marketers May 16, 2017 Welcome to the 47th and final post in the Best Online Business Tools series. Hopefully you’ve found the posts...
03/04/2023
All your marketing needs a constant stream of content and value. Evergreen content can be the answer to your need for content. Creating content that stays relevant to your...
03/01/2023
We all love the Marvel super heroes. We wait with baited excitement for the next film since we’re all kids at heart. We want someone strong to save us, especially during...
02/26/2023
In the market for a Digital Experience Platform (DXP)? Map out your content strategy first. Here's why. The digital-first drumbeat that started during the pandemic is only...
02/21/2023
The travel and tourism industry has undergone extreme changes over the years, and your business should be aware of how to adapt to these changes. With the rise of Google...
02/17/2023
One of the oldest, and creepiest, adages about the value of content marketing is that you can’t ask someone to marry you on the first date. Weird as it might feel, there’s a...
02/16/2023
I often say knowing your customers well is a marketer’s superpower. To articulate how well you know your customer requires the development of buyer personas, which take a deep...
02/16/2023
What is the main action a writer takes when proofreading? That may seem like a sacrilegious statement coming from me. I’m someone who’s spent years justifying to condescending...
02/11/2023
Explore our Managing Digital Branding Toolkit If you're planning to optimize your branding or rebranding, we have tools to support your brand development at every stage Have you...
02/11/2023