All content marketers must stay on top of search engine updates. Google updates are especially crucial as the search engine still holds the biggest market share at 90.82%. So...
05/06/2023
Want more freelance writing clients? Better clients? Or to network with your fellow writers and learn more about your niche? Writer’s associations and organizations are your...
05/03/2023
Ready to ditch the corporate 9-to-5 and take your marketing expertise elsewhere? Your skills could be a game-changer for startups and enterprises alike, but you don’t need to...
05/03/2023
Co-marketing is a strategic approach to marketing operations in which two or more non-competitor companies team up to create a marketing campaign that benefits all the parties...
05/01/2023
October 24, 2022 Content Chat Recap: What It Takes to Create A Successful Thought Leadership Program October 31, 2022 by Alek Irvin Leave a Comment A brand thought leadership...
04/30/2023
Consumers recognize and reward authenticity from brands — probably because it’s so rare. It’s rare because being authentic can be really uncomfortable. Authenticity requires a...
04/30/2023
Apple and Steve Jobs. Microsoft and Bill Gates. Facebook and Mark Zuckerberg. One name is a business. The other is a personal brand. The two are connected, but they’re not quite...
04/29/2023
Over 39K TikTok creators have at least 1M subscribers, according to Social Blade, as reported by The Information. TikTok’s algorithm is the most addicting of any social network,...
04/29/2023
The lines between journalism and content marketing are becoming increasingly blurred. As the demand for quality online content grows, so does the demand for professionals who...
04/29/2023
William Faulkner once said writers could improve their skills by studying other writers (and a bit of osmosis): “Read everything — trash, classics, good and bad, and see how...
04/28/2023
The vast majority of the things that we have in our homes were manufactured in a facility by a variety of different machines. The truth is so deeply ingrained within us that we...
04/27/2023
Most marketers say they’re struggling to meet customer expectations, and a new report on the current marketing landscape reveals why. The eighth edition of Salesforce’s State...
04/27/2023