In a world with over five billion people online, content is king. Users want instant access to information. That’s why content marketing is so important. But people’s attention...
07/15/2023
It's a given that B2C brands need a presence on TikTok, especially if the target market is 18-34-year-olds, but what about B2B brands? Is there an opportunity to reach target...
07/14/2023
The West Point grad and U.S. Army veteran discussed how he manages one-on-ones with his team, why he got called “CM No,” and what marketing can learn from the military. This...
07/13/2023
Marketing Wins During a Recession WHEN THE MARKET IS A MESS, THE BEST BRANDS GET TO WORK There's a lot of talk these days about recession: Are we in one? Is there one on the...
07/10/2023
Consistency in generating new content is a tried-and-true path to blogging success – and every blogger knows it. But the more content you add, the deeper you bury all of your...
06/30/2023
HubSpot Ventures announced a big investment in Jasper, the artificial intelligence content creation platform. But is artificial intelligence something that really enables...
06/30/2023
The most effective formats for content marketing and Digital PR do change over time. When I first started out in the industry, calculators and infographics were an effective way...
06/21/2023
If you looked at my standardized test results from when I was back in school, you’d see I scored very high in math and very low in verbal — not exactly the marks you’d expect...
06/21/2023
Video marketing is growing within the content marketing industry. It’s no surprise that the world has gone video crazy. Check out Youtube or TikTok and catch up on the latest...
06/21/2023
Sarah Tolle started her professional life teaching English in Spain and Hungry. On the side, she started writing content for a marketplace startup in the home design industry...
06/13/2023
The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not...
06/06/2023
We are all aware of the importance of website content. A Forbes article from 2021 recommends marketers designate 25% to 30% of their budgets to content marketing. While that...
06/06/2023