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Creating Effective Content Briefs: The Ultimate Guide For Marketers - thruuu SERP Analyzer

Creating Effective Content Briefs: The Ultimate Guide For Marketers - thruuu SERP Analyzer

If you want to build a Lamborghini, you follow detailed engineering plans. You don’t rely on memory or luck. So, why is it that so many content marketing teams try creating...

Get Your Product, Ecommerce Experience in Order

Get Your Product, Ecommerce Experience in Order

What can you do to ensure a quality ecommerce and product experience? A lot, it turns out. As ecommerce sales continue to rise dramatically, the digital imperative has hit the...

Influencer Marketing (or Celebrity Endorsement) for Social Good

Influencer Marketing (or Celebrity Endorsement) for Social Good

If you haven’t seenthis videofrom Ryan Reynolds and his Wrexham Association Football Club business partner, spend six and and half minutes getting caught up.  Did it make you...

A Day in the Life of a Content Marketing Manager

A Day in the Life of a Content Marketing Manager

As the founder and lead Content Strategist at my own content company and an Associate Director of SEO at a global agency, my day is filled with content marketing...

How Product-led Content is Revolutionizing SaaS Marketing | HackerNoon

How Product-led Content is Revolutionizing SaaS Marketing | HackerNoon

Product-led content marketing is when you seamlessly weave your product into your content without pushing it or making it look blatantly promotional. Many popular and successful...

Video Landing Pages: A User's Guide | Vyond

Video Landing Pages: A User's Guide | Vyond

When people think of landing pages, they typically think of long-form sales copy and a suspicious sign-up form. However, if you need landing pages but don’t want to saddle...

Council Post: 5 Types Of Blog Posts That Tend To Go Viral

Council Post: 5 Types Of Blog Posts That Tend To Go Viral

By Syed Balkhi, founder ofWPBeginner, one of the largest free WordPress resource sites that help small businesses start their websites. It's no secret that blog posts can go...

What Is an AI Content Generator and How Can It Help Your Business? - The European Business Review

What Is an AI Content Generator and How Can It Help Your Business? - The European Business Review

Have you ever wished for an easier way to create quality content for your business? Let’s face it, content generation is a considerable time investment. First, you need ideas....

Get the Full Picture: How to Calculate the True Cost of Content

Get the Full Picture: How to Calculate the True Cost of Content

Has your executive leadership ever tasked you with calculating the ROI of the content your team produces? This exercise is no small feat and most would probably take a shortcut...

Craft the Perfect Headline: Your Content Deserves It

Craft the Perfect Headline: Your Content Deserves It

Crafting a perfect headline is arguably the most difficult part of content creation. After all, this is the very first piece of text your audience will encounter before they...

Are You Willing To Kill Your Content To Save Yourself?

Are You Willing To Kill Your Content To Save Yourself?

“Stress is an epidemic,” says Maureen Jann. “It’s almost worse than COVID,” she adds in her 2022 Content Marketing World session focused on managing marketer burnout. Earlier...

In an Economic Downturn, Tying Content to ROI Is More Critical Than Ever

In an Economic Downturn, Tying Content to ROI Is More Critical Than Ever

Don’t say recession. The internet will come for you. But no matter what you call it, there’s little doubt we’re in the middle of an economic downturn. In response, many...