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Why the media industry embraces martech transformation to win over consumers

Why the media industry embraces martech transformation to win over consumers

Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. Think about this for a...

A Coordinated Swatting Spree Is Targeting US Schools

A Coordinated Swatting Spree Is Targeting US Schools

A Coordinated Swatting Spree Is Targeting US Schools To revist this article, visit My Profile, then View saved stories . Close Alert Oct 6, 2022 7:00 AM A Coordinated Swatting...

Social Proof: Katelyn Bourgoin on Knowing Your Audience

Social Proof: Katelyn Bourgoin on Knowing Your Audience

In this interview, we talk with Katelyn Bourgoin about how she grew her personal brand by adapting her understanding of consumer psychology. Welcome to the sixth and final (for...

American Insurance Ads Are Damn Good. A Look at Why We Love Them, Remember Them and Why They Resonate With Us Year After Year. - Advertising Week

American Insurance Ads Are Damn Good. A Look at Why We Love Them, Remember Them and Why They Resonate With Us Year After Year. - Advertising Week

The Geico Gecko and those infamous cavemen. Flo from Progressive. Professor Burke from Farmers. LiMu Emu. Jake from State Farm… the list is enviable and you know what? Mention...

A Guide To Google's Knowledge Graph Search API For SEO

A Guide To Google's Knowledge Graph Search API For SEO

Google introduced the Knowledge Graph in 2012 to help searchers discover new information quicker. Essentially, users can search for places, people, companies, and products and...

What the new wave of machine learning libraries means for SEO, marketing

What the new wave of machine learning libraries means for SEO, marketing

When many of us think of algorithms and machine learning models, we think of Google. And really, who can blame us? We’re marketers, and many of us SEOs. We can’t help...

7 Tips For Better Local SEO Reporting

7 Tips For Better Local SEO Reporting

One area many agencies lack overall, especially in local SEO, is reporting. Unlike enterprise and international businesses with C-level executives and shareholders, many local...

Kevin Durant Pays Homage to His

Kevin Durant Pays Homage to His

HypeIndexBETA Top Brands Nike, Vans, The North Face, Comme des Gar\u00e7ons, Dover Street Market, and Stone...

Fresh jewellery shows emerge from Baselworld’s demise

Fresh jewellery shows emerge from Baselworld’s demise

When Baselworld’s 102-year reign as the defining world watch and jewellery fair ended abruptly in 2020, it left a vacuum. The Geneva-based Watches and Wonders show — an extended...

How to Plan for Zero Click Searches in Your SEO Strategy | Brafton

How to Plan for Zero Click Searches in Your SEO Strategy | Brafton

Zero click searches are a relatively new feature on major search engines. These morsels of information provide a refined user experience for people in search of simple answers....

The Gooey History of the Fluffernutter Sandwich

The Gooey History of the Fluffernutter Sandwich

Open any pantry in New England and chances are you’ll find at least one jar of Marshmallow Fluff. Not just any old marshmallow crème, but Fluff; the one manufactured by...

Brian Armstrong, CEO of Coinbase — The Art of Relentless Focus, Preparing for Full-Contact Entrepreneurship, Critical Forks in the Path, Handling Haters, The Wisdom of Paul Graham, Epigenetic Reprogramming, and Much More (#627) - The Blog of Author Tim Fe

Brian Armstrong, CEO of Coinbase — The Art of Relentless Focus, Preparing for Full-Contact Entrepreneurship, Critical Forks in the Path, Handling Haters, The Wisdom of Paul Graham, Epigenetic Reprogramming, and Much More (#627) - The Blog of Author Tim Fe

Brian Armstrong (@brian_armstrong) is the co-founder and chief executive officer of Coinbase. Founded in 2012, Coinbase is building the crypto economy—a more fair, accessible,...