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Why You Should Plan A Brand Audit (And How To Do One) — commonsku Blog

Why You Should Plan A Brand Audit (And How To Do One) — commonsku Blog

Resources for the Promotional Products Industry Why You Should Plan A Brand Audit (And How To Do One) A brand audit is a detailed analysis of a brand — what it does well, where...

All Systems Go: The Distributor Tech Arms Race

All Systems Go: The Distributor Tech Arms Race

More than a dozen people are gathered in Vera Muzzillo’s living room. On a muggy June afternoon, Proforma staffers and guests from PPAI and PPAI Media enjoy conversation,...

#Online18 2023 (Part 2): The Best Promo Pros On Social Media

#Online18 2023 (Part 2): The Best Promo Pros On Social Media

Here’s hoping we don’t get #ratioed: PPAI Media is back once more to unveil promo’s best on social media. Today’s list recognizes the industry’s 18 top individual influencers –...

10 best giveaways for trade shows

10 best giveaways for trade shows

Trade shows are an exciting and cost-effective opportunity to meet new prospects, gain brand impressions and snag high-quality leads. Meeting a prospect at a trade show costs...

Tossing Your Lithium-ion Batteries in The Trash? - The Brand Protector

Tossing Your Lithium-ion Batteries in The Trash? - The Brand Protector

Join Jeff, Meg & Stephen for Industry Insider Mar. 8TH at 12 PM EST Watch Now Sponsor - Click to visit; Right Click for samples, personalization, and more offers Sponsors -...

Friendly Reminder To Promo Pros: What You Do Matters

Friendly Reminder To Promo Pros: What You Do Matters

It can be easy to forget, but a springtime example from the world of youth baseball highlights the positive impact your work can have. The hoodie and hat were a validation – a...

‘I’m Just Me’: Women Owners of Promotional Product Businesses Share Their Stories

‘I’m Just Me’: Women Owners of Promotional Product Businesses Share Their Stories

In honor of Women’s History Month, leaders of small companies in promo discuss the challenges they’ve faced and the need to promote each other’s achievements. Nenette Gray’s...

Tossing Your Lithium-ion Batteries in The Trash? - The Brand Protector

Tossing Your Lithium-ion Batteries in The Trash? - The Brand Protector

Join Jeff, Meg & Stephen for Industry Insider Mar. 8TH at 12 PM EST Watch Now Sponsor - Click to visit; Right Click for samples, personalization, and more offers Sponsors -...

Promotional Product Industry Leaders Reflect on International Women’s Day

Promotional Product Industry Leaders Reflect on International Women’s Day

Women from around the world share their insights on the observance, their professional journeys and the strides still to be made. On this International Women’s Day, we...

Sustainable Apparel Coalition Releases Decarbonization Guide

Sustainable Apparel Coalition Releases Decarbonization Guide

The apparel and textile group, which counts SanMar, HanesBrands and Gildan among its members, has implemented a process for manufacturers to set and commit to science-based...

Your Guide To A Professional LinkedIn Profile

Your Guide To A Professional LinkedIn Profile

LinkedIn isn’t as much a social network as it is a professional network. It’s a worldwide community of professionals networking and sharing knowledge. Maintaining a personal...

What is Extended Producer Responsibility?

What is Extended Producer Responsibility?

Many states are looking at so-called “product stewardship” laws to help manage waste more sustainably. Here’s an overview of what that might mean for the industry. The push for...