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Why Economic Uncertainty Won't Keep Holiday Shoppers Down

Why Economic Uncertainty Won't Keep Holiday Shoppers Down

At no other time of year are consumers beset with as many choices and decisions as the holiday shopping season. Consider the following: At press time, Walmart was advertising a...

How influencers are trying to recession-proof their businesses, from locking down long-term deals to testing out fan-paid revenue models

How influencers are trying to recession-proof their businesses, from locking down long-term deals to testing out fan-paid revenue models

Business started out strong this year for micro influencer Austen Tosone. Then summer hit, and deals began to slow down. "I was anticipating the holiday season to be really big...

Seven Tools to Organize and Optimize your Digital Marketing Strategy

Seven Tools to Organize and Optimize your Digital Marketing Strategy

With each passing year, digital marketing is getting more and more sophisticated, creating the need for equally advanced tools.  One may have an excellent marketing strategy,...

Why the media network craze is just getting started

Why the media network craze is just getting started

Marriott broke ground earlier this month by launching the hospitality industry’s first media network. It is unlikely to be the last hotel owner to do so, and marketers shouldn’t...

5 Revenue Metrics You Should Be Measuring

5 Revenue Metrics You Should Be Measuring

5 Revenue Metrics You Should Be Measuring Not sure you’re tracking the right numbers? Here are five metrics to put on your list. 5 Revenue Metrics You Should be...

What is a Photo Dump and Why Should Marketers Care?

What is a Photo Dump and Why Should Marketers Care?

Find out how to come across as authentic and fun on Instagram with the platform's trending post format — the photo dump. It’s tough to take anything with the word “dump” in it...