When it comes to personalization in marketing, AI is a great tool but it is not a replacement for human intuition, insightfulness or empathy. “A hammer or saw doesn't replace...
06/24/2023
With inflation at a 40-year high, soaring energy costs, and a plunging stock market, what’s the outlook for IT and B2B tech spending in 2023? The answers may surprise...
06/22/2023
Writing can at times feel like birthing a Honda Civic: It's hard. It's not pretty. You sweat a lot. And writing can feel like inching your way along a pitch-black, long tunnel....
06/22/2023
When starting as an entrepreneur, you want to venture intolow-cost business ideas with high profit. Themost profitable small businessesin today’s world cut across technology,...
06/12/2023
Cofounder ofThe Market Vibe, a digital marketing agency that helps brands enter their next phase of growth. Having advised business owners on personal branding strategies for...
06/07/2023
So many people are looking for the “easy way” these days. And to be fair, the marketing industry is all about selling it to you. But here’s the thing with the “easy...
06/07/2023
In the first part of our SEM career playbook series, we defined the roles you will likely find within the digital marketing industry. Once you have secured a great position, you...
06/07/2023
Customer relationship management (CRM) is fundamental in building long-lasting relationships between a business and its clients. With a solid CRM strategy, you can improve your...
06/05/2023
Manufacturing is one of the last frontiers for modern marketers. In the manufacturing industry, historically, marketing has been seen as the ‘arts and crafts’ department while...
05/25/2023
Using Twitter for Campaigns like #GivingTuesday Buffer 1 Shares If you’ve been following the #TwitterSmarter chat for at least a year, you’ll know that every November, we...
05/24/2023
Can you have personalization, marketing and privacy? Sure can. It'll take some work, though. Online privacy has been a growing concern as the internet has become more...
05/10/2023
At face value, the average website user cannot tell whether a link is Nofollow or Dofollow. You can copy or click on a Nofollow link just the same as they do any other link on...
05/10/2023