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How Human Insight Enhances AI-Driven Marketing Personalization

How Human Insight Enhances AI-Driven Marketing Personalization

When it comes to personalization in marketing, AI is a great tool but it is not a replacement for human intuition, insightfulness or empathy. “A hammer or saw doesn't replace...

IT Budgets and Tech Purchasing Trends for 2023 | Webbiquity

IT Budgets and Tech Purchasing Trends for 2023 | Webbiquity

With inflation at a 40-year high, soaring energy costs, and a plunging stock market, what’s the outlook for IT and B2B tech spending in 2023? The answers may surprise...

The Writing GPS: A Writing Framework That Makes Your Writing Ridiculously Good

The Writing GPS: A Writing Framework That Makes Your Writing Ridiculously Good

Writing can at times feel like birthing a Honda Civic: It's hard. It's not pretty. You sweat a lot. And writing can feel like inching your way along a pitch-black, long tunnel....

5 Strategies to Stay Profitable as a B2B Company During a Recession

5 Strategies to Stay Profitable as a B2B Company During a Recession

When starting as an entrepreneur, you want to venture intolow-cost business ideas with high profit. Themost profitable small businessesin today’s world cut across technology,...

Council Post: Nine Personal Branding Faux Pas Business Owners Should Avoid On Social Media

Council Post: Nine Personal Branding Faux Pas Business Owners Should Avoid On Social Media

Cofounder ofThe Market Vibe, a digital marketing agency that helps brands enter their next phase of growth. Having advised business owners on personal branding strategies for...

The “Easy Way” is hurting your Brand Experience — TLB Coaching & Events

The “Easy Way” is hurting your Brand Experience — TLB Coaching & Events

So many people are looking for the “easy way” these days. And to be fair, the marketing industry is all about selling it to you. But here’s the thing with the “easy...

How to excel in your current and future SEM roles

How to excel in your current and future SEM roles

In the first part of our SEM career playbook series, we defined the roles you will likely find within the digital marketing industry. Once you have secured a great position, you...

Here's Why CRM For Digital Marketing Helps Boost ROI - DigitalMarketer

Here's Why CRM For Digital Marketing Helps Boost ROI - DigitalMarketer

Customer relationship management (CRM) is fundamental in building long-lasting relationships between a business and its clients. With a solid CRM strategy, you can improve your...

Defining your ICP for the Manufacturing industry - Heinz Marketing

Defining your ICP for the Manufacturing industry - Heinz Marketing

Manufacturing is one of the last frontiers for modern marketers. In the manufacturing industry, historically, marketing has been seen as the ‘arts and crafts’ department while...

Using Twitter for Campaigns like #GivingTuesday

Using Twitter for Campaigns like #GivingTuesday

Using Twitter for Campaigns like #GivingTuesday Buffer 1 Shares If you’ve been following the #TwitterSmarter chat for at least a year, you’ll know that every November, we...

3 Digital Marketing Tips in a Privacy-First World

3 Digital Marketing Tips in a Privacy-First World

Can you have personalization, marketing and privacy? Sure can. It'll take some work, though. Online privacy has been a growing concern as the internet has become more...

Are Nofollow Links A Google Ranking Factor?

Are Nofollow Links A Google Ranking Factor?

At face value, the average website user cannot tell whether a link is Nofollow or Dofollow. You can copy or click on a Nofollow link just the same as they do any other link on...