Back to the Future for B2B Marketers?
Call it the revenge of analog. Despite the ongoing lurch to digital marketing for the past several years, pre-web advertising vehicles such as direct mail are making a comeback....
07/03/2023
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Ad Industry Launches Effort to Revise New Standard Terms & Conditions for Digital Advertising
NEW YORK – March 15, 2023 – After more than a decade, the Standard Terms & Conditions for internet advertising, first developed in May 2001, updated in 2010 and 2018, will be...
06/25/2023
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A New Gold Standard for Digital Ad Measurement?
A New Gold Standard for Digital Ad Measurement? As the digital ad measurement landscape changes, companies should consider marketing mix models calibrated with ad...
06/14/2023
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This day in search marketing history: February 2
In 2022, the changes to Partners program requirements, originally announced in 2020, finally took effect. Those changes were supposed to happen in June 2020 but were first...
03/30/2023
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This day in search marketing history: February 7
In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and...
03/30/2023
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Unlock the Power of a Digital Marketing Agency: What is a Social Media Marketing Agency?
Unlock the Power of a Digital Marketing Agency: What is a Social Media Marketing Agency? 21 Minute Read Tags: Social Media Management social media marketing Unlock the Power of...
03/29/2023
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11 Super-Actionable Landing Page Trends to Jump On in 2023 | WordStream
11 Super-Actionable Landing Page Trends to Jump On in 2023 About Us WordStream WordStream by LOCALiQ is your go-to source for data and insights in the world of digital...
03/29/2023
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PSAC 2023 - Paid Search Association
Paid Search Association ABOUT PSAC 2023 Join Us Live For The Third Annual Paid Search Association Conference This event is curated for practioners of all skill levels who are...
03/29/2023
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DOJ Files Second Antitrust Suit Against Google, Seeks to Break Up Its Ad Business
The U.S. Justice Department on Tuesday filed its second antitrust lawsuit against Google in just over two years. It's the latest sign that the U.S. government is not backing...
03/29/2023
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This day in search marketing history: February 12
In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end of a Google penalty. The New York Times was apparently perplexed by...
03/28/2023
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The Royal Rumble Is On For Who Wins Contextual Advertising | AdExchanger
Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps, publishers and ad tech companies are fighting...
03/28/2023
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The Different Types of Website Banners, Explained
Website banners are powerful advertising and information sharing tools. Learn about the different types of website banners here. Do you know that digital advertising will...
03/28/2023
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