Small business owners have a lot to grapple with, so tackling the climate crisis in a meaningful way can feel like too big a plough to push. Happily, there are ways to do it...
10/02/2023
Every social media marketer’s dream is to discover an innovative brand-building technique. The Instagram business made this a reality by providing cost-effective and...
10/02/2023
As Russian troops have flooded into Ukraine’s borders for the past eight months—and with an ongoing mobilization of hundreds of thousands more underway—the Western world has...
09/18/2023
Taylor Swift’s new album Midnights will be released on Oct. 21—and her promotion, announcements, and merchandise prove she’s a business and marketing genius. Swift’s own...
09/15/2023
Millennials are the first-ever generation parenting with social media. According to Forbes, over 50% of millennial parents report using social media for parenting-related...
09/09/2023
Over the last decade, AI, once a far-fetched theme of old-school science-fiction movies, has quickly grown into one of the most prolific emerging technologies – and, by...
09/09/2023
While most business run Facebook Ads, have you considered running TikTok Ads? TikTok is a marketing channel that too many business are overlooking. It’s proven phenomenally...
08/24/2023
Even if you’re not active on LinkedIn, you probably saw the story of a CEO who published a post crying as he talked about laying off two employees. This story traveled fast –...
08/22/2023
Recently, I have been asked by a major global brand to support a website shutdown project. The company wasn’t making enough to sustain itself and make a profit. The same global...
08/21/2023
Search engine optimization requires an investment. Look at it as an investment with an expectation of a return on that investment. SEO is a long-term discipline and process. It...
08/21/2023
There are several popular online stores, shopping cart platforms, and plugins. There are pros and cons to all of them, and one of the most SEO-friendly options is WooCommerce:...
08/16/2023
Small businesses don’t have to grow in size to make a difference. We’ll share why, sometimes, thinking small can lead to the biggest dividends. Small businesses are small for a...
08/15/2023