YouTube today is addressing one of creators’ chief complaints with filming videos for its TikTok competitor, YouTube Shorts: to date, the music and sounds added to videos could...
01/13/2023
Google updated the review snippet structured data to standardize how numbers are written within the structured data code for reviews. The change has the effect of standardizing...
01/13/2023
Police just launched an e-commerce fraud crackdown. Here's how to protect yourself from scammers 59 suspects arrested following a month long operation involving 19 countries -...
01/13/2023
Ecommerce businesses are always looking for ways to boost visibility and generate high-volume sales. Unfortunately, the industry’s long-held “best practices” are holding them...
01/12/2023
So what’s new in online gifting? My sense was that there was little that was truly “new.” So I began my exploration by scouting the retailers that were part of our Digital...
01/07/2023
Black Friday Cyber Monday (BFCM) is almost here, and it’s time to start monitoring, tracking, and analyzing your performance as you crush your goals this season. Measuring...
01/07/2023
If the past few years have taught manufacturers anything, the era of sales staff as gatekeepers of product information is officially over. The COVID pandemic only accelerated...
01/04/2023
In 2021, shoppers searched earlier in the season for gifts to avoid out-of-stock notifications and longer delivery times. In 2022, holiday promotions are important to shoppers...
01/04/2023
Ever since bidding by device uniquely became available (sometime between 2005–2011), I’ve been an avid advocate of separating PPC campaigns by device. (Well, except for tablets,...
01/03/2023
In 2018, Kraft-Heinz launched a venture capital fund called Evolv Ventures to fund the next unicorn startup that would become “the Netflix of food.” Silicon Valley startup...
01/01/2023
“After climbing the mountain you can finally enjoy the view” – Anonymous From our 20s till the late 60s, we climb a mountain full of professional responsibilities, family...
12/24/2022
The customer journey involves multiple interactions between the customer and the merchant or service provider. We call each interaction in the customer journey a touch...
12/22/2022