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In-Game Advertising Underused Due To Misperceptions: IAB

In-Game Advertising Underused Due To Misperceptions: IAB

Although 215 million Americans, or nearly two out of three, play video games and video games trail only TV and social media in terms of consumer time-spent per week, according...

New thing to be outraged over dropped

New thing to be outraged over dropped

In February, the online folie à deux that is Twitter and TikTok latched on to the concept of “thrift shops” and basically tore themselves apart about it incessantly. By the time...

International Women’s Day: Why a Gender-Responsive Approach to Brand Strategy and Creativity Is Needed to Drive Real Change - Advertising Week

International Women’s Day: Why a Gender-Responsive Approach to Brand Strategy and Creativity Is Needed to Drive Real Change - Advertising Week

This year’s International Women’s Day theme – DigitALL: Innovation and technology for gender equality will explore the impact of the digital gender gap on widening economic and...

A Gen Z Mystery: My Instagram Posts Keep Showing Up on Facebook!

A Gen Z Mystery: My Instagram Posts Keep Showing Up on Facebook!

Kalley Huang reports on youth and technology, and Sheera Frenkel reports on social networking, both from San Francisco. March 6, 2023Updated 11:15 a.m. ET More than a decade...

Helping Entrepreneurs Get To Where They Want To Go Faster

Helping Entrepreneurs Get To Where They Want To Go Faster

John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Marketing Against the Grain, hosted by Kip Bodner. And Keion Flanigan is brought to...