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Should you hire an influencer marketing agency?

Should you hire an influencer marketing agency?

What is an influencer marketing agency? The effectiveness of traditional media is declining. Consumers increasingly use social media sites like Facebook, Instagram, and YouTube...

32 Predictions for Social Media Marketing in 2023

32 Predictions for Social Media Marketing in 2023

We’re nearing the end of yet another year, and what a chaotic 12 months it’s been for the major social networks. Meta continued its gradual decline, TikTok continues to rise,...

Top LinkedIn demographics that matter to social media marketers - The Crowdfire blog

Top LinkedIn demographics that matter to social media marketers - The Crowdfire blog

When it comes to business networking, there is no platform that hits the mark the way LinkedIn does. LinkedIn has made itself popular for job seekers, recruiters, and people...

7 Strategies for Integrating SMS Marketing in Social Media Campaigns

7 Strategies for Integrating SMS Marketing in Social Media Campaigns

Most brands run their marketing campaigns on different channels in silos. But today, customers interact with their brands across multiple channels and expect a unified customer...

Why Your Business Should Not Be on Every Social Media Platform

Why Your Business Should Not Be on Every Social Media Platform

Social media is a great tool to ensure you reach a wider audience and maximize conversions. Most businesses think activating every social network will lead to business growth...

10 Methods for Creating an Effective Social Media Sales Funnel | Bulkly

10 Methods for Creating an Effective Social Media Sales Funnel | Bulkly

Many of your target customers hang out on social media. Research shows that over 4.60 billion people use social media. Having a great strategy for your social media...

Using the Built-In Twitter Analytics to Improve Your Tweets

Using the Built-In Twitter Analytics to Improve Your Tweets

When it comes to social media, you want to make sure you’re paying attention to your analytics. Inside your analytics is a wealth of data that can help you shape your content...

As Meta democratizes marketing, here's what small businesses need to know to grow

As Meta democratizes marketing, here's what small businesses need to know to grow

Social media is the common marketplace for just about everything these days, supplying forms of cultural and real world currency to billions of users. It's often a democratizing...

How a Unified Customer Engagement Platform Delivers on Quality Innovation and Value

How a Unified Customer Engagement Platform Delivers on Quality Innovation and Value

Social media’s growth has been nothing but staggering: one study found that there are now 4.76 billion social media users, up from 2 billion in 2015. This has profoundly...

14 Call to Action Examples (and How To Write an Effective CTA)

14 Call to Action Examples (and How To Write an Effective CTA)

LinkedIn When you set out to create winning digital marketing campaigns that engage your target audience, you want the end result of those campaigns to be conversions. And even...

Why businesses need enterprise social listening platforms in 2023

Why businesses need enterprise social listening platforms in 2023

As we enter 2023, the importance of social media for businesses cannot be understated. In order to thrive in this competitive business landscape, it is essential for companies...

5 B2B Writing Tactics to Build Content That Resonates - Zen Media

5 B2B Writing Tactics to Build Content That Resonates - Zen Media

Zen Media March 8, 2023 Share Between the buzz about AI (ChatGPT and the like) and the sheer amount of content being published each day across every industry—content marketing...