What makes prospects, clients and staff hang on to promotional products? According to a recent survey, 75.4% of people keep promotional items because they are useful. What’s more, they’re likely to hang onto them for a long time. Nearly half of respondents kept a useful or practical promotional giveaway for more than five years.
If you’re looking for the right promo products that your target audience is sure to reach for again and again, look no further. These useful giveaway ideas are sure to have some serious staying power.
Everyone needs a pen now and then, and when your customer reaches for one, you want your brand’s logo front and center. A classic pen is the perfect choice to include in your new hire’s welcome materials or to give away to customers at your front desk. Attending a healthcare trade show or event? Syringe pens are sure to be a hit. A 4-color stylus pen is a multifunction space-saver that will be appreciated by hybrid employees or clients attending a training session. Or for a practical giveaway that’s still fun and unique, an Emoji MopTopper pen included in your customers’ orders will stand out and make them smile.
The kitchen is sometimes referred to as the heart of the home, and custom imprinted kitchen gadgets will make an impression and create positive associations for your brand. A 3-step lid in a bright color is an excellent choice for a giveaway at a retail store or restaurant. Trying to increase sales at your farmer’s market booth, nutrition supply store or market? Include a veggie brush and peeler imprinted with your logo with each customer purchase. Useful giveaway ideas like a digital kitchen and grill thermometer or silicone whisk with bamboo handle make thoughtful additions to a gift basket for a silent auction or client who loves to cook.
Keep your employees and customers running on a tight schedule with helpful calendars and planners featuring your organization’s logo. A desk pad calendar gives your staff plenty of room to write down tasks and reminders for each day, while a calendar magnet can stick on a customer’s fridge, filing cabinet or magnetic whiteboard for a quick glance whenever they need to confirm an important date. Looking for a classy option for a VIP client? A Moleskine® daily planner or executive daily planner, along with a handwritten note, make a special thank-you or anniversary gift. Bonus: They’ll have eyes on your brand the entire year!
Branded drinkware is not only useful, but your logo is sure to draw a lot of eyes when a prospect or employee takes their tumbler, mug or bottle with them on the go. A Mason mug with straw or clear concept mug with convenient handles are perfect for busy clients juggling priorities. Want to encourage participation in a hydration challenge? Give your team a mountain bottle with tethered lid so they can easily track their water intake. For your coffee-loving patron, a kappa travel tumbler and a gift card to their favorite local coffee shop will make an appreciation gift they’re sure to put to good use.
Stay front and center when your customers reach for your brand’s practical promotional giveaways again and again.