September 26, 2022 Content Chat Recap: What Content Marketers Should Know About NFTs Content Marketing and NFTs

• Read original article here

September 26, 2022 Content Chat Recap: What Content Marketers Should Know About NFTs
October 4, 2022
by Alek Irvin Leave a Comment
Non-fungible tokens (NFTs) are a concept that many people don’t yet understand, including content marketing and brand marketing teams. But that doesn’t mean you should ignore NFTs entirely or write them off as a passing trend.
NFTs can significantly transform how brands engage their communities, especially as we mature into a fully Web 3.0 world, and marketers should begin today to understand how they can best use NFTs and when to start.
To help you understand what NFTs are and how they can be used by content marketing teams, in this  #ContentChat recap Brian Fanzo ( @iSocialFanz ) demystifies NFTs by explaining:
Common misconceptions about NFTs
Ways you can use NFTs for brand marketing purposes
Resources to help you learn more about NFTs
Q1: What is a non-fungible token (NFT)?
An NFT is a digital asset on the blockchain that can’t be edited or replicated. So, something unique that only you can own.
A1. If you would have asked me 2 years ago I would have said a scammy crypto picture…
But..
It’s a digital asset on the blockchain that can’t be edited or replicated. Can be art or membership passes or connected to physical or digital goods & community tokens! #ContentChat
— Erika Heald | Content Marketing Consultant (@SFerika) September 26, 2022
And some of the largest brands are starting to significantly invest in an NFT strategy.
A4: It’s no coincidence that one of the largest #CRM platforms, @salesforce launched NFT Cloud. ???? NFTs will be the keys to personalized content in content marketing…as well as the keys to communities, access to creators, loyalty programs, so many things. #ContentChat
— Brian W. Piper – CMW | NFT London | $PIPER coin (@brianwpiper) September 26, 2022
I agree…they just won’t be called NFTs. It will just “happen” – like we used to connect to the internet in most cases.
Now we just go where we want. It will be like that.
(at least that’s how I think of it)
— Joe Pulizzi I joepulizzi.eth (@JoePulizzi) September 26, 2022
Q5: Can you share examples of brands that have effectively used NFTs to engage their community?
Brian and Brian share a handful of examples of how brands use NFTs below.
A5. Many traditional Web 2.0 brands have jumped into the space but we have also seen lots of brands born on Web 3.0 doing great things!
I love what @PlayboyNFTS bringing me back to the brand that I hadn’t thought much about since I was a teenager! #ContentChat pic.twitter.com/QragoRqYEm
— FANZO 梨 #NFT365 (@iSocialFanz) September 26, 2022
A5: SO many examples…there’s a pretty good updated list at https://t.co/DbakWkdafY #ContentChat
— Brian W. Piper – CMW | NFT London | $PIPER coin (@brianwpiper) September 26, 2022
Many rewards programs will start to implement NFTs, and NFTs will become wrapped into concepts like loyalty programs and community incentives.
A5. cont..
We’ve also seen the most recent announcement by @Starbucks which I think will be one of the biggest game changers for brand adoption as they are using it ontop of the current Starbucks rewards! #ContentChat pic.twitter.com/mIaNJcIish
— Joe Pulizzi I joepulizzi.eth (@JoePulizzi) September 26, 2022
Exactly…we’re already seeing more brands just saying “loyalty program” or “community incentives” instead of NFTs and tokens. #ContentChat
— Brian W. Piper – CMW | NFT London | $PIPER coin (@brianwpiper) September 26, 2022
Q6: What are the common steps that marketers should take if they are looking to mint an NFT?
Before launching an NFT mint, become a collector of NFTs and map out your goals for eventually launching an NFT collection.
A6. (3 Steps) Marketers before launching an NFT mint…
1. Be a collector of NFTs before you are a creator of an NFT collection…
2. Define success, map out your goals & define your why before you create a collection
3. Remember step 1! #ContentChat
— Erika Heald | Content Marketing Consultant (@SFerika) September 26, 2022
Brian has a “getting started” podcast to help you if you’re looking to invest in or collect NFTs.
A6. Marketers looking to invest or collect NFTs.
1. #DYODR do your own damn research: don’t trust what others say..
2. Think of your first couple NFTs as paying for research & education
3. Subscribe to our curated “Getting Started” podcast #ContentChat https://t.co/0vhJFrk6Rx
— FANZO 梨 #NFT365 (@iSocialFanz) September 26, 2022
Q7: What are your go-to resources for learning more about NFTs?
Check out the resources below to learn more about NFTs.
A7.