B2B Reads: Team Disconnect, Delegating, and Manifestation - Heinz Marketing

In addition to our SundayApp of the Weekfeature, we also summarize some of ourfavorite B2B sales & marketing postsfrom around the webeach week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Stop Feeling Guilty About Delegating In this article for the Harvard Business Review, Dina Smith explores the common guilt around delegation. She notes: “Especially when you and your team are already time-strapped, it can feel misguided to invest in delegating. But remember this investment will unlock longer-term benefits: time savings and more capable, engaged employees.”

Why Strategic Alignment is Essential to Enterprise Change Planning In this blog post, Karen Ball underscores the important of strategic alignment before going full-force with change management. She writes, ” Surveys reveal that employees value change management too. And your change team is ready and willing to take your organization to the next level. But before heading down the road to building change management capability, it’s critical to align your efforts with your organizational objectives.”

7 Signs of Team Disconnect In this post, a CMOE Guest Author outlines 7 prominent signs of team disconnect. They include “little to not input, they’re feeling isolated, missed deadlines, missed meetings, changes in work schedules, poor quality of work, and members are leaving.” By understanding each of these sings, leaders can be more equipped to handle team disconnect before it grows.

How to use content marketing to increase brand awareness In this piece for SmartBrief, Seth Richtsmeier draws on data from a new Content Marketing Survey, conducted by the Content marketing Institute. The survey, in brief, asserts that “creating brand awareness is the top goal brands achieve through content marketing. This is followed closely by building credibility/trust and educating their audience.”

55% of Sales Professionals Saw Improved Lead Quality in 2022: What They Could be Doing Right In this blog post, Erin Rodrigue explores why 55% of sales professional saw improved lead quality in 2022. She provides 4 practical steps that sales professionals can take today to improve their lead quality research. These include “lean into your CRM, get your sales and marketing on the same page, focus on lead nurturing, and revisit your buyer personas.”

Why Best Alternative to a Negotiated Agreement (BATNA) Matters for Sales In this post, Caroline Forsey interviews Dropbox’s Head of Customer Solutions, David Stafford, about BATNA. Forsey offers advice on “how you can leverage BATNA’s key negotiation tactics to ensure your business and your customers are both benefitting from a deal.”

Top 5 trends for the future of marketing In this article, Michaela Goss identifies 5 of the most prominent marketing trends that help to foretell the industry’s future. He includes “conversational marketing, social media optimization, emotional connections, hybrid experiences, and Web3” as the 5 most important.

The Surprising Science of Manifestation In this addition to his blog, Nir Eyal writes on the power and science behind manifestation. He addresses some of the common misconceptions and perspectives on manifestation: “However, as much as I hate to admit it, manifesting may have benefits—but not for the reasons self-help gurus say it does.” He goes on to state, “Manifesting teaches adherents to expect good things to happen, and when we open ourselves up to opportunities, we tend to see things we may otherwise miss.”

One tip to avoid frustration when you’re not clicking with your manager In this post, Kristin Hendrix offers not one but three key tips to help avoid frustration when not clicking with a manager. She paints a realistic picture of employee/manager dynamics and offers implementable tips to help bridge the gap.

The antidote to “quiet quitting” In this blog post, Marlene Chism offers a powerful framework against quiet quitting, that encompasses all areas of the business. It requires cooperation and planning from each department and level of employee, all in the pursuit of eliminating quiet quitting.