Between March and August 2020, one in five consumers switched brands, and seven in ten tried new digital shopping channels (McKinsey). With the market becoming more complex and customers demanding a personalized experience, data-driven marketing is the only way forward. In an increasingly complex economy, marketers are more focused than ever on using data-driven insights to better understand their customers and boost their overall competitive advantage.
Here’s a look at 50 amazing statistics on the impact of how data can drive impact marketing success:
1. Using data-based insights to make better marketing decisions requires a comprehensive view of existing and incoming data. Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is planned to have unified marketing data and 45% are already operating with a strategy in place (Ascend2, 2021).
2. Increasing customer loyalty, increasing conversion rates and optimizing customer journey are top objectives according to 46%, 43% and 42% of those surveyed, respectively. (Ascend2, 2021).
3. More than half (56%) of consumers say they want news and media platforms to personalize the news and content they receive based on their interests, tastes and online activity. Gen Z (70%) and Millennials (71%) are most interested in seeing personalized content, while fewer Baby Boomers (37%) are interested. (Harris Poll and AdWeek, 2021)
4. Respondents from medium and large companies, as well as small companies (