Three in five businesses have implemented video marketing into their content strategy. Leverage these video marketing statistics to boost your strategy — or you might get left behind.
From YouTube to TikTok, over 90% of marketers plan to use video in their upcoming content strategies.
This statistic is no coincidence. Whether it’s an expert interview or a product explainer, video content is a versatile type of content marketing that can engage your audience and boost your ranking potential.
In this post, we’ll cover the top video marketing statistics on replay for 2023, including stats related to its usage, ROI, and more.
Check out these top video marketing statistics to help you successfully implement video into your content strategy.
While viral videos like the “Corn Kid” and miscellaneous funny cats come and go, videos for marketing are here to stay for the long haul — and so is the audience consuming them.
Use the rest of these top video marketing statistics to make a case for prioritizing the content medium in your marketing plans this year and beyond.
Not only is online video popular with consumers, but companies large and small are turning to video to boost their marketing content. Check out these statistics on video marketing to learn more about how brands utilize video in their content strategies.
While creating video content is one thing, successfully engaging your audience is another. Next up, let’s take a look at video marketing engagement statistics.
From podcast clips to highlights of last night’s game, we all come across videos in our scrolling. And according to engagement statistics, these videos do more than just entertain and often help to build a relationship with consumers.
Read through these engagement statistics to learn more about how incorporating video into your content can help you connect with your audience.
Now that you know how video marketing can help you perform online, let’s take a closer look at the home of a staggering amount of video content: social media.
While you may use social media to share pictures of your latest vacation or keep up with your college friends, content marketers are using platforms like Facebook, YouTube, and TikTok to share their video content with the world.
Use the following social media video statistics to help you effectively leverage social media in your content marketing strategy.
With an understanding of the strong presence of video content on popular social media platforms, you can likely expect your audience to like, comment, and subscribe. But does this content actually convert? To help answer this question, let’s look at some ROI statistics.
Not only does video marketing thrive on social media, but it can help you gain customers and even influence purchase decisions.
In some cases, video content even outperforms paid advertisements. Pore through these video marketing ROI statistics to better understand how you can use video content to drive sales and achieve a high ROI.
But how much should you expect to spend on your video content? We’ve gathered some video marketing cost statistics to answer this question.
Like most things, solid video marketing can come with a cost.
Fortunately, the strong performance and ROI of video led many content marketers to expect their video budget to increase in 2023, suggesting that video is here to stay. Check out these cost statistics to see exactly what marketers spend on their video content.
Now, let’s flip the script and focus our lens on the audience with video consumption statistics.
When creating your content, you must keep your audience in mind. From prioritizing short content to formatting your video for mobile devices, there are steps you can take to ensure your video content is accessible and digestible for your audience.
To better inform your video content strategy, leverage these video consumption statistics.
By focusing on the consumption habits of your audience, you put your best foot forward before calling “lights, camera, action!”
With all of these video marketing statistics now in your hands, you can use them to implement video marketing into your content marketing strategy.
Are you interested in creating engaging video content but lack resources or don’t know where to start?
Whether it’s creating a content strategy to help drive conversions and organic traffic or leveling up content with our expert video team, Siege Media is here to help you every step of the way.
From casting to promotion, our San Diego video production team has the expertise to create entertaining content that ranks. Check out our video production services or content marketing services to learn more.