Instagram started out as a niche photo-sharing site, but now, in 2022, it has become much more than that. It’s a social network in its own right that’s great not just for sharing content with friends but also for building a brand’s social media presence. Business owners, artists, aspiring influencers, and other content creators can all read on to find out how to build their brands’ presence by gaining Instagram followers organically.
The best way to build a strong presence in the future is to hit the ground running when starting an account, so the first step should always be finding the best instagram follower provider 2022 has to offer. These services allow content creators to pay low prices for followers, likes, and views so that they can give posts a boost.
Creating engaging content is still the cornerstone of any social media growth strategy in 2022. It’s best to use a mix of content types, including photos, infographics, and, most importantly, videos. Video content drives more engagement than image-only posts, no matter the subject. The best part is that there’s no need for brands to hire professional videographers. Instagram users are much more interested in authenticity than optimal video quality.
Every brand needs a niche, especially in 2022 when Instagram marketing is such a huge industry. Once content creators have identified their niches, they can research them by compiling lists of competitors and related Instagram accounts. Study them, compare posts and interactions, and figure out what works and what doesn’t. Content creators can even partner with non-competitive profiles in similar areas to acquire followers and drive engagement rates.
Many brands assume that they can’t make use of influencer marketing because they can’t afford to partner with high-profile celebrities with millions of followers. However, micro-influencer marketing can be an even more effective strategy for gaining followers and increasing engagement. These Instagram users generally have between 10,000 and 100,000 followers, but they typically have niche audiences that are comparatively very engaged with their posts. Brands that can partner with micro-influencers in their niches stand to gain a lot of followers for a minimal investment.
UGC, short for user-generated content, can be very useful for drawing in followers organically. It looks genuine and authentic, because it is, and offers social proof that real people are engaging with the brand. Just be sure to ask for permission to repost UGC, and don’t overdo it. Taking things too far with UGC can wind up watering down a content creator’s brand.
Using hashtags is a great way to attract new followers, but only if content creators get it right. Since best practices for social media marketing are always changing, it can be helpful to update a brand’s hashtag strategies periodically. Currently, the most effective hashtag strategies incorporate niche-specific keywords instead of targeting hyper-competitive viral tags. Hashtags related to a geographical location are in, though and users now expect hashtags in captions, not comments.
In an ideal world, Instagram’s algorithms would show users the content they most want to see all the time, but really, older content that doesn’t get much initial engagement often gets lost. Buying likes and views is one way to get around this problem. Posting at the right time of the day to reach a specific audience is another one. Every demographic is a little different, so there’s not one time that’s best for every brand. Check Instagram insights to get information about when followers are online and pay attention to what works in terms of timing.
Developing an effective Instagram marketing strategy isn’t just about acquiring new followers. It’s also about keeping the ones the brand already has engaged, and that requires frequent posting according to a predetermined schedule. Most brands publish a few times throughout the day, but don’t go overboard, and don’t post all of the updates at once. It will come off as being spammy and drive followers away.
Even after implementing all of these tips, content creators may still find that it takes a while to attract large amounts of new followers organically. Keep at it, and in the meantime, don’t be afraid to use a high-quality Instagram growth company that connects customers with real users and does not violate the social media platform’s terms of service. It’s much easier to gain followers organically when brands already carry at least a little bit of social clout.