Social Media Monitoring on Twitter

Social Media Monitoring on Twitter
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If you’ve ever worked with a social media channel, you know what it takes to participate in the multitude of conversations that happen on a daily basis, on top of all the notifications and brand mentions that you have to respond to. Not to mention creating new, useful content for your audience. It’s a lot of work for anyone. So how do you go about this job in the most effective way? We asked Justyna Dzikowska, the head of marketing at Brand24. Here’s a summary of our chat.
Guest: Justyna Dzikowska
Topic: Social media monitoring on Twitter
Format: Eight questions directed at the guest. Everyone’s welcome to share.
Q1: What is social media monitoring?
Social media monitoring is about keeping up with what people are saying about your brand, product or service, industry, and competition across different social media channels. It’s also about listening to and acknowledging any other insights your community might be sharing with each other.
A1 Social media monitoring is the best, automated way to keep up with EVERYTHING that’s being said about your :
•personal brand
— Justyna Dzikowska (@JustynaDzikows1) October 20, 2022
Q2: What’s the difference between social listening and social media monitoring?
Many of us use these two phrases interchangeably. However, there is a technical difference. Listening is about being attentive and keeping your eyes (and ears) on what people are saying about you. To do this, you don’t necessarily need a specialized tool. On the other hand, social media monitoring refers to using a social media tool that automatically tracks conversations and mentions you want to keep up with, helping you prioritize your interactions and build relationships.
A2 Social listening can be done without a tool. It’s just a super-conscious presence in the right places, gathering insights, etc.
vs
Social media monitoring is an automated process that gives you more time to react, build awareness and relations #TwitterSmarter
— Justyna Dzikowska (@JustynaDzikows1) October 20, 2022
Our friends from Social Media Pulse explained it well, too. When you’re listening on social, you’re likely looking for specific keywords and phrases, such as your brand’s name, industry, the product or service you offer, and the problems your product/service ads resolve. When you’re monitoring, you’ll be looking at the broader conversation and emotions around those specific topics.
A2.
Social listening is more specific: you're generally looking at specific terms, including your own brand and any hashtags it may have.
Social monitoring is more about overall conversations and sometimes even sentiment around them. It's broader. #TwitterSmarter
— Social Media Pulse (@SMP_Community) October 20, 2022
Q3: Why is Twitter an ideal platform for social media monitoring?
Twitter is good for monitoring because it has fewer privacy complications compared to its counterparts. For example, there’s less sensitive information stored and shared on Twitter than on Facebook or Instagram.
A3 There are fewer privacy issues with Twitter. People don’t keep personal data here like on Facebook or Instagram. It’s pure discussion so it’s easier to operate for a keyword-focused AI crawler #TwitterSmarter
— Justyna Dzikowska (@JustynaDzikows1) October 20, 2022
Twitter also has some great in-built features that can help with your social media monitoring, as Madalyn pointed out. Advanced Search is an underrated tool that you can use to search for any tweet ever posted, based on date, hashtags, words, user account, and so much more. Similarly, Twitter Lists is also a handy feature that can help categorize accounts you want to keep an eye on. Both of these features can work in tandem with any social media monitoring tool you choose to use.
A3: Twitter has some great tools for social media monitoring. The Advanced Search feature makes it easy to find specific content pertaining to your brand. Plus, you can create lists for monitoring specific accounts you’re interested in. #TwitterSmarter
— Madalyn Sklar  Digital Marketing since 1996 (@MadalynSklar) October 20, 2022
Q4: How can social media monitoring help you improve your Twitter presence?
Monitoring can help you find the right conversations to engage in at the right time. This is even more crucial if you cater to a global audience.
A4 Social media are all about being in the right place at the right time. If you have a global brand, it’s impossible without automation!
Monitoring shows you:
— Justyna Dzikowska (@JustynaDzikows1) October 20, 2022
Among other things, a social media monitoring tool can help you find the most influential people and give you insights about who you can engage with. It can also offer valuable information about topics you should cover, best times to post, creating content that gets the most reach, and ideal hashtags for your brand—all of which will help you engage with your audience more and react to mentions quickly.
A4 With social media monitoring you can:
????find the most influential people
????engage more with your audience
????discover insights
— Justyna Dzikowska (@JustynaDzikows1) October 20, 2022
Q5: Why should you invest in social media monitoring tools?
As your business grows and you start to reach a wider audience, consider investing in a social media monitoring tool. It’ll automate most of your social tracking activities, making it easy to run a global brand. It’ll also give you more data and extensive analyses of your account’s performance than if you were to listen on social manually.
A5 On a small scale you can work with built-in Twitter solutions but when your audience is growing, and you want to grow with them, you’ll need automation. Otherwise, you’ll see only a small piece of your cake. And who doesn’t like more cake????? #TwitterSmarter
— Justyna Dzikowska (@JustynaDzikows1) October 20, 2022
Justyna also told us about Brand24, the company she works with. It’s a social media monitoring tool that gives you automated reports and updates.
A5 Apart from keeping the guard for you, media monitoring tools like @Brand24 give you all the extra data, updates, automated reporting, storm alerts, metrics and generally make your life waaay easier! #TwitterSmarter
— Christine Gritmon ❤️ #ChatAboutBrand (@cgritmon) October 20, 2022
Q6: Share some best practices for monitoring hashtags on Twitter.
Our guest shared a blog post that outlines how you can keep up with and find great hashtags on Twitter. Check it out here .
A6 In one Tweet? That’s impossible ???? But we have a great summary on @Brand24 blog: https://t.co/Dlcye2DPsP #TwitterSmarter
— Justyna Dzikowska (@JustynaDzikows1) October 20, 2022
A good way to keep up with hashtags is to set alerts for hashtags you’re keen on, as Nancy suggested.
A6: Set up hashtag alerts! #TwitterSmarter
— Nancy Priest (@NancyPriest_) October 20, 2022
As Madalyn and Mark said, you can also use TweetDeck to create columns for every hashtag you want to watch.
A6: My favorite way to describe @TweetDeck is like having the ability to open 20 Twitters at one time. #TwitterSmarter https://t.co/CYlCrGEJki
— Mark Barrus ???? Digital Marketing (@MarkBarrusHypno) October 20, 2022
Q7: What are some do’s and don’ts when monitoring competition?
Don’t just stop monitoring your competition. Actively look at ways you can use your observations to improve your own offering.
A7 First of all, don’t JUST monitor your competition! React, adjust your strategy, compare your offer, and talk to the other brands. It’s your ecosystem ???? #TwitterSmarter
— Justyna Dzikowska (@JustynaDzikows1) October 20, 2022
Social media monitoring is not just for marketers. Share your competition insights with your sales, support, and product development representatives. This will help them build and deliver a great product that customers will love.
A7. And remember, monitoring competition is something you want to share with your sales/product/customer success team. Don’t keep your insights just for yourself! #TwitterSmarter
— Justyna Dzikowska (@JustynaDzikows1) October 20, 2022
When you’re watching your competition for an extended period of time, it can be tempting to do whatever they’re up to. However, it’s a big no-no. Instead, be creative and try new campaigns.
A7 Don’t copy. Monitoring competition often results in the conclusion “we must do the same/better”. Nope. Do your way ????‍♀️ #TwitterSmarter
— Justyna Dzikowska (@JustynaDzikows1) October 20, 2022
Q8: Name your favorite social media monitoring tools.
Our guest, of course, vouched for Brand24. She also shared a blog that illustrates 11 of the best social media monitoring tools. Check it out .
A8 I’ll be honest, I was using @Brand24 in almost every company I was working in for the last 10 years???? (Probably that’s why they hire me ????) but of course, we have an article about it: https://t.co/S69bJ2C9RH #TwitterSmarter
— Jim Fuhs #DealcastersLive #AgencySummit (@FuhsionMktg) October 20, 2022
Other great tools our community recommended include, Buffer, Hootsuite, Sprout Social, Meltwater, and Brandwatch, among others.
Well folks, that’s all from me this week. Thanks for reading through and for more great insights from our chat with Justyna have a look at this Twitter Moment that Joana put together for us. If you like this summary, you’ll love the real-time chat. Join us next Thursday at 1 pm ET for #TwitterSmarter. We also have an after-chat on Twitter Spaces at 5 pm ET. See you there!
About me, Narmadhaa:
I write all the things—marketing stuff to pay the bills; haiku and short stories so I feel wholesome. A social media enthusiast, I hang out with the #TwitterSmarter chat crew, and am always happy to take on writing gigs.
Say hello: The Opinionated Copywriter | LinkedIn | Twitter
Hey, it's madalyn!
I help busy entrepreneurs transform their social media marketing so they can reap the rewards of a strong community and higher engagement.
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