The Content Distribution Checklist You Need to Drive Sales
A content distribution checklist is a list of the various ways in which you should distribute your content after pressing publish. Here’s an initial checklist that you can use for inspiration when distributing your content marketing assets:
And that’s just getting started.
Content pieces should not live and collect dust on your blog or social platforms. Instead, they should reach and resonate with your target audience repeatedly on differentdistribution channels. That’s how you win at content marketing.
Acontent distribution checklistensures you’re effectively marketing the content you create.Ross Simmondsputs itthis way:
You put the marketing back into content marketing when you take an active approach to content distribution. That’s why we created this checklist.
With this checklist, you can:
✅ Create a clear-cutdistribution planthat goes beyond link dumps on social media
✅ Identify the right channels for your audience
A wider organic reach, more sales, and moreROI from your content marketing efforts.
Ready to scale? Let’s jump right in.
Social media is one of the most popular distribution channels with reason.More than half the worlduses social media. That’s 4.62 billion users as of January 2022.
B2B decision-makers self-educate on these channels before making a purchase. So identifying the channels your audience spends time and creating native content there positions your brand as an authority and solution.
The best way to amplify content on social media is to avoid link dumps. Link dumping simply means sharing a link to your blog post or podcast episode, or YouTube video without sharing relevant insights in a way that resonates with your audience. You want to add instant value to your readers by sharing useful insights immediately.
Beyond sharing native content packed with actionable insights, you should ensure readers can get the answers they need on your social platforms without clicking a link that sends them to your website.Amanda Natividadcalls this “Zero-Click Content.”
Social platforms such as LinkedIn, Instagram, Reddit, and others reward linkless posts more than those with links. That’s why you should repurpose your content pieces into individual posts readers can consume without clicking to read the rest on your website.
The different ways to do these include:
Put the most relevant information first to attract your audience’s attention, earn their trust, and keep them coming back for more. That’s how you get in the algorithm’s good books and generate more organic traffic.
Unlike social media, content syndication is an underrated tactic. Only a few marketers add it to their content distribution checklist.
HubSpotdefines content syndication as republishing the same piece of content, with permission, on different websites. It’s a cost-effective way to generate more organic traffic, newsletter subscribers, qualified leads and ultimately boost sales.
Knowing how to syndicate content the right way is important to avoid running into a duplicate content situation. Doing it wrong can hurt your SEO performance as Google dislikes duplicate content.
So how do you syndicate B2B content the right way?
The first step is ensuring you understand and follow platform guidelines to avoid canonical link issues or duplicate content. For example, you can import your bylined published content on Medium using the “import a story” option. That way, Google can tell the content is syndicated.
B2B communities are groups of professionals interested in building relationships while learning from each other. They support and amplify useful content from members. After creating content, you can leverage communities by sharing in a:
It’s important to know and respect each community’s guidelines and best practices. Also, find out the general best practices for each channel. For example, Redditors hate marketing so if you want to share your content, it has to be done in a certain way. Here are some resources to help you distribute content correctly on some of these channels:
Influencer marketing has grown to become a$13.8 billion industry. Many B2B SaaS brands are investing in using niche influencers to amplify their brand’s voice, increase organic reach, and get more customers.
You can leverage industry influencers in a variety of ways:
Most of these tips are simple ways to build profitable industry partnerships. For example, we recently had a cross-promotion deal with the Morning Brew newsletter where we amplified our content on their newsletter, and they did on ours.
Repurposing, and resharing content over and over again doesn’t get old. That’s because not everyone in your audience saw your content the first time you shared it. You also have new followers and subscribers who haven’t seen your old content before.
The goal is not to keep sharing the same content week after week but to find ways to say the same thing in different ways and content formats. Here are some ways to repurpose content. You can turn the blog post into a:
There you have it: the distribution checklist that will help get more eyes on your content.
The key to success here is to research your audience and identify the channels your audience spends time on and leverage those channels. That way, you don’t have to spread your efforts across many different channels.
The five ways we shared are only a fraction of the monster distribution checklist we created just for you. We outlined 100 tried and tested distribution tactics in this freecontent distribution checklist. You can download a copy here to learn how to distribute your content better.
