If you run a small business or are just starting out as a new entrepreneur, chances are you have a lot of social media accounts that you don’t really know what to do with.
That's equal to leaving a lot of money on the table because you can turn those audiences into leads.
In today’s competitive market, generating quality leads is essential to growing any business. But are you struggling to generate qualified leads for your small business?
Have you tried social media marketing before but failed to see results? If you answered yes to either question, then this guide is for you!
This guide will give you all the information you need to start generating qualified leads right away.
Social media marketing has become one of the best ways to market your business online. It allows you to connect with customers and potential clients directly through social networks like Facebook, Twitter, LinkedIn, Instagram, etc.
This type of marketing can be very effective because people are more likely to trust other people they know and follow on social media platforms.
Moreover, it also helps build brand awareness and credibility. Through social media, you can easily share content about your company, products, services, and events.
And when you use social media to promote your business, you get to interact with your audience in real-time. You can ask questions, answer their queries, and even provide them with valuable tips and advice.
There are many different types of social media platforms available. Each platform offers its own unique set of advantages and disadvantages and requires different approaches.
However, there are some basic strategies that you can apply to generate leads from social media.
Going to the battlefield without strategy is equal to announcing you're going to lose before starting. The same goes for lead generation.
Without a proper plan, you won't achieve the desired results. So, make sure you create a lead generation strategy first.
Some things that you should consider when developing your lead generation strategy are defining who you want to target, choosing the best social media platform(s) to use, identifying the best time to post, building a list of potential prospects, and deciding on ways to engage with them.
Who are these leads going to be? Are they interested in your product/service? Do they fit your ideal customer profile? These are some questions you should ask yourself before creating avatars.
For example, if you sell business insurance, you might want to focus on creating avatars for businesses. On the other hand, if you sell personal insurance, you may want to focus on creating an avatar for individuals.
Get as much information as you can about your potential customers. Then create the avatar profiles. This will help you know them better and be able to set the tone for your future conversations.
Once you've defined your target audience, you can decide which social media platforms work best for reaching them. You need to identify where your audience hangs out. In other words, where are they most active?
For example, if you're targeting millennials, you may choose to focus on Facebook, Snapchat, and Instagram. On the other hand, if you're trying to reach baby boomers, you might consider using LinkedIn, YouTube, and Pinterest.
There are tools that allow you to search for keywords related to your industry or niche. Using these lead generation tools, you can find relevant hashtags and popular topics among your target audience. Once you have identified the right social media platform, start posting regularly using social media tools.
Now that you know what platforms you'll be using, you need to determine when's the best time to post. It's determined by when your audience is the most active. The key here is consistency.
Try to post at least once per day so that your followers see you consistently.
You should also consider manpower. If you're a one-man show, you should not target all the possible social media channels but focus on one that will bring you the best result instead.
If you don't have enough time to manage all the social media platforms yourself, then you can hire someone else to do this task for you. Hiring a professional social media manager or marketing agency can be expensive, but it can save you a lot of time and effort.
The next step is to build your list of prospects. Start by identifying what kind of person would be interested in your product or service. Create a buyer persona so that you have an idea of who you're talking to.
Then, think about how you can attract those individuals to your website. How do you plan to communicate with them? What's the best way to make sure they end up on your site?
Once you've identified your prospect, you'll want to figure out what makes him or her tick. Think about why he or she wants your product or service.
Why does he or she care enough to buy from you instead of someone else? If you can understand this, you'll be able to better tailor your messaging and communication efforts.
The marketing masters always say that the money is in the list. It's because it is. Your list is your valuable asset - but only if you use it properly.
That's why, it's important that after building your list, you should engage with the prospects in the list to turn them into your customers.
You can start by sending regular emails to your prospects. This will keep your relationship fresh and remind them about your company. But don't stop atemail newsletters. You can also use content marketing to stay connected with your prospects.
You can write blogs, create infographics, post articles, share videos, etc. to get people engaged with your brand.
In addition to content marketing, social media engagement is also very effective. Share your content along with other curated useful information, answer questions, give away freebies, etc. to encourage users to interact with you. The right employee engagement platform will allow your organization to build a stronger culture.
Engagement is a two-way interaction. This means that sometimes you're on the giving end, and sometimes you're on the receiving end. It's important to follow up on any customer's inquiry.
Make sure to respond quickly and politely. Try not to overwhelm them with too many messages. Instead, send one message every few days until you hear back from them.
It's also important to know when to stop. If you don't hear back from a customer after several follow-ups, you should move on. Don't bother contacting them again unless there's something specific that needs attention.
In conclusion, if you're looking to generate qualified leads through social media, there are three quick steps to take. First, create content that resonates with your audience; then engage with your followers; after that, make sure you have a way of measuring the results.
Marketing isn't easy. It takes hard work and dedication. However, once you master the basics, you'll see results.
Small business owners who use social media marketing to generate qualified leads can reap great rewards. And then you'll find yourself wondering why you didn't try this sooner!