Today’s internet usage is at an all-time high, and future predictions show that it will only increase continuously. Due to the widespread adoption of the internet and allied services, it has now become necessary for businesses to try out new marketing techniques.
Traditional marketing channels and techniques no longer seem to provide effective results. It has become tough to catch user’s attention nowadays. But if you have the perfect blend of graphics and information on your website or wherever you market your business, you’ll surely succeed.
Nowadays, content creators are turning towards videos for their marketing campaigns. As video marketing statistics suggest, it is easier to interpret visual information rather than text. Also, marketing with videos gets relatively easy if you have an engaging video and a good storyline.
If you are starting with video marketing, there’s nothing better than following the trends. Here are ten trends that will rule the video marketing industry in the coming years.
Live streaming is a feature adopted by social media platforms that assist users in doing live streaming of any event. Businesses do frequent live streams to connect with their customers better.
Live streamingcan be done from any place, and it provides incredible organic traffic. If you are a business and you have a product launch somewhere, you can live stream it to people worldwide. This way, you can get in touch with more people with a minimum investment.
Live Streaming is beneficial in many scenarios. You can have a QA session with your followers, host a webinar or seminar, or you can include them virtually for your company’s events.
Bite-sized videos are simple videos that are no longer than 30 seconds. Most marketers think 30 seconds are enough to catch a user’s attention. Marketers use Byte-sized content to plant a brand’s image in a user’s mind effectively.
This video content type got a tremendous boost after the launch of TikTok and Instagram reels. Everyone knows how effective TikTok was and how it changed social media marketing and video marketing. It is possible to do great video marketing for your business using short videos, and it is not demanding. Creating short videos is easy. It would be best if you got started with a topic, and that’s all.
Educational and how-to videos are some of the most trending video content types. As people tend to learn more things on their own, this category is going to expand rapidly. Being a business, you can create videos on how-to procedures and tips and tricks videos. This can help them visualize products and features well.
As social media influencers continue to increase, businesses are now collaborating to promote their products through videos. Influencers have better audience reach, and hence more traffic can be generated by influencer video marketing.
Vlog sort of video logging is a video marketing strategy utilized by businesses when they host any event. A vlog can contain marketing and inside tips and fun content that is usually not shown in other marketing videos. Using vlogs, businesses can try to interact with their customers informally.
Soundless videos with text information are suitable for advertisements. This helps the brands get their work done and also does not disturb the user. A user can see the ad silently and remember the brand easily if the video is attention-catching. You do not need sound to catch attention; everything lies in the video itself.
Social media stories are self-disappearing content. These are good to host infographic videos and also excerpts from some other large videos. Brands often use social media stories to promote their products and events.
Showcasing product videos on the website’s homepage is fantastic. It provides a live feeling to the business website and also catches the user’s attention. While planning to place a video on the website’s homepage, you should choose videos or products that can capture the most attention.
Brands have adopted crossposting heavily, as creating unique videos for each marketing channel is a difficult task. In crossposting, brands often post videos of one platform on another platform after some time. This helps them to reuse videos as much as possible and can also help them gain video marketing statistics that can help at a later stage.
Product reviews, talk shows, how to do videos, tips and tricks videos, all of these, when created by users on their own, are called user-generated video content. This type of content is highly effective in building a brand presence in the market. Peer reviews and word-of-mouth from other customers portray a brand as more reliable. Moreover, it is an investment-free video marketing source that has good returns.
Video marketing is a broad topic, above were just some of the most popular trends in the industry. It would be ideal if you kept business strategies in mind before developing guidelines for video marketing. You’ll get exceptional returns when you use some of these.